Görgül Araştırmalarda Z Kuşağı: Örgütsel Psikoloji Perspektifinden Bir Derleme

Yıl 2025, Sayı: 21, 155 - 174, 30.12.2025

Onur Sarıkaya

https://izlik.org/JA27XU83AL

Öz

Bu derleme çalışması, örgütsel psikoloji alanında Z Kuşağı ile ilgili yapılan araştırmaları kapsamlı bir şekilde incelemektedir. Tüketici davranışları ve pazarlama üzerine yapılan çalışmalar, Z Kuşağı'nın alışveriş alışkanlıklarını, teknolojiye olan yatkınlıklarını ve sürdürülebilir tüketime olan eğilimlerini ortaya koymaktadır. Sosyal ve psikolojik etkiler alanındaki araştırmalar ise, özellikle COVID-19 gibi kriz dönemlerinde bu kuşağın psikososyal ihtiyaçlarını anlamaya yönelik yapılmıştır. İş ve kariyerle ilgili araştırmalar, Z Kuşağı'nın profesyonel hayata bakış açısını ve iş yaşamındaki beklentilerini incelemekte, özellikle yazılım geliştirme gibi sektörlerde stratejik insan kaynakları yönetimi için değerli bilgiler sunmaktadır. Bu derleme, 2017 ile 2024 yılları arasında yayımlanan 23 çalışmayı analiz etmekte olup, veriler Web of Science veri tabanından elde edilmiştir. Elde edilen bulgular, Z Kuşağı'nın örgütsel bağlamlardaki dinamiklerini daha iyi anlamamıza katkı sağlamakta ve gelecekte yapılacak araştırmalar ve politika geliştirmeye dair önerilerde bulunmaktadır. Çalışma, bu kuşağın ihtiyaçlarına ve davranışlarına dair önemli boşlukları da gündeme getirmektedir.

Anahtar Kelimeler

Z Kuşağı , Örgütsel Psikoloji , Derleme

GENERATION Z IN EMPIRICAL RESEARCH: A REVIEW FROM AN ORGANIZATIONAL PSYCHOLOGY PERSPECTIVE

https://izlik.org/JA27XU83AL

Öz

This review systematically examines research within organizational psychology on Generation Z, focusing on their behavior, psychological needs, and work preferences. Studies on consumer behavior highlight Generation Z's shopping habits, technological fluency, and preference for sustainable consumption. Research on their psychosocial needs, particularly during crises like the COVID-19 pandemic, reveals how these factors shape their attitudes and behaviors. Additionally, studies on work and career provide insights into the motivations and expectations of Generation Z in professional settings, especially in fields like software development, informing strategies for human resource management. The review synthesizes findings from 23 studies published between 2017 and 2024, mostly using quantitative methods and sourced from the Web of Science database. This article contributes to a deeper understanding of Generation Z's dynamics within organizational contexts, offering valuable implications for businesses and policymakers. It also identifies gaps in current research, suggesting areas for further exploration to better address the unique needs and challenges of this generation in the workplace and beyond.

Anahtar Kelimeler

Generation Z , Organizational Psychology , Review

Kaynakça

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