Sosyal E-Ticarette Sanal Girişimlerin Başarılı Deneyimleri: Facebook-Instagram ve Amazon Örnekleri

Öz

Bu çalışma, geleneksel e-ticaret, sosyal medya pazarlaması ve sosyal e-ticaret arasındaki temel farklılıkları açıklığa kavuşturarak, bu kavramların teori ve uygulamadaki yakınsama ve ayrışma noktalarını ortaya koyan kavramsal bir çerçeve sunmaktadır. Sosyal e-ticaretin başarıyla uygulandığı uluslararası deneyimler incelenmiş; Facebook ve Amazon bu alanda faaliyet gösteren sanal işletmelere örnek modeller olarak ele alınmıştır. Betimsel–analitik yöntem kullanılarak; kitaplar, akademik makaleler, raporlar, web siteleri, elektronik platformlar ve kişisel gözlemlerden veri toplanmıştır. Bulgular, sosyal e-ticaretin sosyal etkileşim, güven oluşturma ve kullanıcı katılımı yoluyla işlemleri geliştiren, e-ticaretin gelişmiş bir biçimi olduğunu göstermektedir. Bu ortamda faaliyet gösteren sanal işletmeler, zaman ve mekân sınırlamalarından bağımsız küresel pazarlar oluşturmakta; dijital farkındalığı ve hızlı teknolojik değişime uyumu teşvik etmektedir.Sonuçlar, sosyal e-ticaretin ekonomik çeşitliliği artırarak, piyasa etkinliğini geliştirerek ve sürdürülebilir kalkınmayı destekleyerek ulusal ekonomileri güçlendirdiğini ortaya koymaktadır. Çalışma, özellikle Cezayir gibi gelişmekte olan ülkeler için dijital ticareti ilerletmede uygulanabilir bir model sunduğunu vurgulamaktadır.

Anahtar Kelimeler

• Sosyal e-ticaret
• sanal esletmeler
• dijital donusum
• civrimici pazaryerleri

Destekleyen Kurum

No

Etik Beyan

No

Teşekkür

The authors thank the editor and the reviewers for their valuable comments.

Successful Experiences of Virtual Enterprises in Social E-Commerce: The Cases of Facebook–Instagram and Amazon

Öz

This study clarifies the fundamental distinctions between traditional e-commerce, social media marketing, and social e-commerce, establishing a conceptual framework that explains their convergence and divergence in theory and practice. It examines international experiences where social e-commerce has been successfully implemented, highlighting Facebook and Amazon as representative models of virtual enterprises operating in this domain. Using a descriptive–analytical methodology, data were collected from books, academic articles, reports, websites, electronic platforms, and personal observations. The findings indicate that social e-commerce represents an advanced form of e-commerce that enhances transactions through social interaction, trust building, and user engagement. Virtual enterprises within this environment create global markets unconstrained by time and place, while promoting digital awareness and adaptation to rapid technological change. The results demonstrate that social e-commerce strengthens national economies by encouraging diversification, improving market efficiency, and supporting sustainable development. The study concludes that it offers a practical model for developing countries, particularly Algeria, to advance digital commerce.

Anahtar Kelimeler

• social e-commerce
• virtual entreprises
• digital transformation
• online marketplace

Destekleyen Kurum

No

Etik Beyan

No

Teşekkür

The authors thank the editor and the reviewers for their valuable comments.

Kaynakça

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