Bireylerin Sosyal Medya Kulanım Düzeyleri İle Haset/Gıpta Ve Keyif Alma Düzeyleri Arasındaki İlişkinin İncelenmesi

Yıl 2025, Cilt: 9 Sayı: 1, 8 - 24, 29.07.2025

Şema Öztürk Yasevioğlu , Hatice Yıldız Burkovik

https://doi.org/10.58201/utsobilder.1667797

Öz

Bu çalışmanın amacı işlevesel olmayan sosyal medya kullanımının bireylerin deneyimledikleri haset, gıpta duygularına ve aktivitelerden keyif almama (anhedoni) düzeylerine etkilerini incelemektir. Bu doğrultuda nicel bir çalışma planlanmış, veri toplama için BeMaS-T Haset ve Gıpta Ölçeği, Snaith-Hamilton Hoşnutluk Değerlendirme Ölçeği, Sosyal Medya Bağımlılığı Ölçeği ile çalışmacı tarafından hazırlanan sosyodemografik form kullanılmıştır. Çevrim içi veri toplama süreci sonunda 497 kişiye ulaşılmış, 21 kişini verileri 18-65 yaş kriterini sağlamadığı için veri setinden çıkarılmıştır. Analizler 476 katılımcının verileriyle gerçekleştirilmiştir. Örneklemin yaş ortalaması, 29,44±9,79 olarak hesaplanmıştır. Katılımcıların %52,5’ini kadınlar, %47,5’ini erkekler oluşturmaktadır. Kurulan hipotezlerin test edilmesi amacıyla korelasyon, regresyon ve varyans analizleri gerçekleştirilmiştir. Elde edilen bulgular genellikle hipotezleri destekler niteliktedir. Problemli sosyal medya kullanımı ile gıpta ve haset arasında olumlu yönde anlamlı fakat zayıf düzeyde ilişki tespit edilmiştir. Ek olarak, problemli sosyal medya kullanımının haset ve gıpta duygularını anlamlı şekilde yordadığı görülmüştür. Buna karşılık problemli sosyal medya kullanımı ile anhedoni arasında negatif yönde ve anlamlı bir ilişki vardır. Ayrıca, problemli sosyal medya kullanımı, anhedoniyi anlamlı ve negatif yönde yordamaktadır. Bu bulgulara ek olarak, cinsiyet, eğitim düzeyi, gelir düzeyi ve sosyal medyada geçirilen günlük süre gibi bazı sosyodemografik değişkenlerin haset, gıpta ve/veya anhedoniye anlamlı etkileri tespit edilmiştir. Kurulan hipotezler, elde edilen bulgular ve ilgili literatür çerçevesinde ele alınmış ve değerlendirilmiştir.

Anahtar Kelimeler

Sosyal medya bağımlılığı , Haset , Gıpta , Anhedoni , Keyif alma , Sosyal kıyas

Kaynakça

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