İNOVASYONUN KAVRAMSAL ÇERÇEVESİ

Yıl 2018, Cilt: 3 Sayı: 6, 122 - 150, 30.12.2018

Yakup Aslan

Öz

Küreselleşmenin kaçınılmaz sonucu olan rekabette avantaj yakalamak isteyen firmalar bir takım enstrümanlara ihtiyaç duymaktadır. Bu enstrümanların hiç kuşkusuz en etkilisi inovasyondur. İşletmeler süreklilik esasına göre hareket eden yapılardır. Süreklilik sağlamak her geçen gün işletmeler için daha da zor hale gelmektedir. Bu durumunda işletmeler ayakta kalarak, kendilerine mavi okyanus stratejileri kazandıracak ilave güçlerin peşinden koşmaktadırlar. Alan yazın tarandığında inovasyonun dünyada artan şöhreti görülmektedir. Sektörün adı her ne olursa olsun inovasyonla ilgili ciddi arayışların olduğu aşikardır. Yenilikçilik olarak bilinen inovasyon sürdürülebilir rekabette anahtar rol oynamaktadır. Yeni dünya düzeni sahip olunan kaynakların en etkin şekilde varlığa dönüştürülmesi gerektiğini vurgulamaktadır. Kaynakların korunarak varlığa dönüşebilmesi de klasik anlayışlarla değil, inovatif düşünce sistemini kültür haline dönüştürmekle mümkündür.

Anahtar Kelimeler

İnovasyon, Ar-ge, Yenilikçilik

Kaynakça

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