A qualitative research on the scope and effects of organizational memory

Yıl 2011, Sayı: 2, 7 - 28, 01.03.2011

Oğuz Türkay

Öz

Organizational memory is a construct which facilitates storing and reusing of knowledge. The development of organizational memory and more effective knowledge using are very crucial for increasing business performance. The knowledge was stored in memories of individuals and in databases. Organizational culture determines the information acquisition, dissemination and also storing. Thus, the adaptation of individual and technological instruments and the role of culture was taken in this context are very crucial. In this study, the construction of organizational memory identified and scope of the memory determined by inspecting the processes in a hotel enterprises. Two different aspects of organizational memory; the process of knowledge storing in the individual memories by personal interactions and knowledge storing in the databases by individual-technology interactions are criticized. The applications of a hotel related these factors are analyzed and phenomenon is tried to concretize. Findings on the effects of organizational memory are discussed.

Anahtar Kelimeler

organizational memory, enterprises performance, Istanbul, hotels, hyatt regency, hospitality companies, accomodation, hospitality management

Örgüt belleğinin kapsamı ve etkileri uzerine nitel bir araştırma

Öz

Örgüt belleği, işletmenin geçmişinden ve bir bütün olarak öğrendiklerinden elde ettiği bilgiyi depoladığı sistemlerin adıdır. Örgüt belleğini geliştirmek ve bu yolla bilgi kullanımını etkinleştirmek, işletme performansını artırmak için gereklidir. Bilginin tutulduğu örgüt belleği sistemi bireylerin bellekleri ve kullanılan teknolojik depolama araçlarından oluşmaktadır. Bunun yanında, örgüt kültürü, bireylerin bilgi elde etmesi kadar bu bilgiyi paylaşarak örgüte mal etmesi ve kodlayarak kayıt altına almasını da belirlemektedir. Bu bakımdan örgüt belleğinin etkinliği, bireylerin ve teknolojik yapıların uyumlaştırılmasına ve kültürün bu anlamda oynadığı role bağlıdır. Bu çalışmada, örgüt belleği teorik olarak tanımlanmakta, kapsamı ve etkileri bir örnek işletme üzerinden tespit edilmeye çalışılmaktadır. Örgüt belleğinin bireyden bireye bilgi aktarımı ve bireysel belleklerde bilgi depolama ile birey-teknoloji etkileşimi çerçevesinde ortaya çıkan bilgi paylaşma ve depolama işlevleri açıklanmaktadır. Bu işlevler doğrultusunda, konaklama sektöründe lider konumundaki bir örnek işletmenin uygulamaları ve bilgi işleme süreçleri incelenmekte, örgüt belleği kavramı somutlaştırılmaya çalışılmaktadır. Örgüt belleğinin etkileri bulgular doğrultusunda ortaya koyulmaktadır.

Anahtar Kelimeler

örgüt belleği, işletme performansı, İstanbul, oteller, hyatt regency, konaklama işletmeleri, konaklama, konaklama işletmeciliği

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