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FRANCHISING SİSTEMİNİN, FRANCHISE ALAN VE VEREN YATIRIMCILAR AÇISINDAN VERİMLİLİĞİNİN DEĞERLENDİRİLMESİ

Yıl 2004, Sayı: 2, 0 - 0, 02.05.2004

Öz

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Kaynakça

  • • Alon Ilan, “The Use Of Franchising by U.S. Based Retailers”, Journal of Small Business Management, 2001, vol 39, issue 2, p.1-12.
  • • Acheson, Keith ; Stephen Ferris, Retail And Wholesale Trade Services In Canada, Singapore, 1988.
  • • Agrawal, Deepak, Lal, Rajiv, “Contractual Arrangements In Franchising: An Empirical Investigation” , Journal of Marketing Research (JMR), May 95, vol. 32, issue 2, p.213-222.
  • • Akın, Murat ; “Kitlesel Üretim Sonucu Ortaya Çıkan Yeni Bir Daðıtım ve Pazarlama Yöntemi: Franchising”, Verimlilik Dergisi, Sayı: 1995 / 3, s: 67-82.
  • • Alon, Ilan, Banai, Moshe, “Executive Insights: Franchising Opportunities And Threats In Russia”, Journal of International Marketing, 2000, vol. 8, issue 3, p.104-120.
  • • Beisel, John L.; Contemporary Retailing, New York, Mac Millan Publishing, Company, 1987.
  • • Bilge, Osman; “Franchising Ve Hizmet Sektörü”, Dünya, (9 Eylül 1994).
  • • Brooke, Bob, “Franchising Benefits vs.Risks”, Hispanic, May2000, vol. 13, issue 3, p.58-60.
  • • Dahlstrom, Robert, “Ownership Decisions In Plural Contractual Systems”, European Journal of Marketing, 1999, vol. 33, issue ½, p.59-88.
  • • Demirci, Fatma, “Franchising Sistemi Ve Türkiye’deki Uygulaması”, İşletme ve Finans, Sayı:89, Ağustos 1993, s.53-58.
  • • Dant, Rajiv P.; Patrick J.Kaufmann, Audhesh K.Paswan, “Ownership Redirection in Franchised Channels”, Journal of Public Policy & Marketing, vol:11(1), (Spring 1992), p.33-44.
  • • Diamond, Jay ; Gerald Pintel, Principles Of Marketing, Second Edition, Prentice Hall Inc, New Jersey, 1980.
  • • Falbe, Cecilia M.; Thomas C.Dandridge, “Franchising as a Strategic Partnership: Issues of Cooperation and Conflict in a Global Market”, International Small Business Journal, 1999, 10(3), p.40-52.
  • • Floyd, Callum, The Future of Franchising, Invicible’ Franchises Face Tough Challenges, 2004. www.franchisechat.com/resources/the_future_of_franchising.htm
  • • Gallop, Gerda D.; Franchise Opportunities, FAQS; Black Enterprise, Apr 99, vol. 29 issue 9, p.36-37.
  • • Gillian, Martin Hird, International Marketing Strategy and Management, London, 1986.
  • • Groselli, Johny Franchising: As A Bridge Between Small And Large Firms, Graham & Trotman, London, 1989.
  • • Hackett, Donald W.; Franchising: The State Of Art, American Marketing Association Monograph Series, 9, 1977, Kansas.
  • • Hall, Peter ; Rob Dixon, Franchising, Pitman Publishing, London, 1988.
  • • Hoffman, Richard C ; John F.Preble ,”Franchising Into Twentyfirst Century”, Business Horizons, vol:36, 1993, p.36-45.
  • • Hodgetts, Richard M. ; Effective Small Business Management, Academic Press, NewYork, 1988.
  • • Hopkinson Gillian C.; Hogarth-Scott, Sandra, “Franchise Relationship Quality: Micro-Economic Explanations” , European Journal of Marketing, 1999, vol. 33 issue 9/10, p.827- 844.
  • • Hunt, Shelbe D. (1973), “The Trend Toward Company Operated Units in Franchise Chains, Journal of Retailing, 49 (2), p.3-11.
  • • Izraeli, Dov , Franchising and The Total Distribution System, First Published, Longman Press, London, 1972.
  • • Joerges, Christian, Franchising And The Law, Theoretical And Comparative Approaches In Europe And The United States, August 1991.
  • • Kaufmann, Patrick J.; V.Kasturi Rangan, “A Model For Managing System Conflict During Franchise Expansion”, Journal Of Retailing, vol :66, number :2, (Summer 1990), p.155-173.
  • • Kaufmann David J., The big bang: How franchising became an economic powerhouse the world over Franchise 500, Entrepreneur, Jan, 2004. http://www.findarticles.com/cf_0/m0DTI/1_32/112166776/p2/article.jhtml?term
  • • Kinch, John E ; John P.Hayes, Franchising: The Inside Story, First Publishing, Trimark Publishing Company, Wilmington, 1986.
  • • Kostecka, Andrew, Franchising in the Economy, Washington D.C.:U.S. Department of Commerce, 1988.
  • • Kozak, Metin “Otel İşletmelerinde Franchising Uygulaması”, Türkiye Kalkınma Bankası Yayını, Sayı:44, (Ekim 1993), s.17-19.
  • • Kuriloff, Arthur H.; John M.Hemhill, How To Start Your Own Business....And Succeed, McGraw Hill Company, 1981.
  • • Lafontine, Francine “Agency Theory And Franchising: Some Emprical Results”, Rand Journal Of Economics, Cilt:23, (1992), p.265-280.
  • • Soh Kar Liang, Franchising In Singapore And Malaysia , Managing Intellectual Property, 09605002, Mar99, issue 87, p.58-59.
  • • Love, John F.; Altın Kemer Efsanesi McDonalds,Çev. Seç-kin Selvi Cılızoğlu, Rota Yayın Dağıtım, 1989.
  • • Marquarit, Raymond A ; James C.Makens, Robertg.Roe, Retail Management, Satisfaction Of Consumer Needs, Third Edition, The Dryden Press,1983.
  • • Mason , Barry ; Morris L.Mayer, Hazell F.Ezell, Retailing, Fourt Edition, Irwin Homewood, Boston, 1991.
  • • Morden, Tony ; Business Strategy and Planning, Text and Cases, McGraw Hill Book Company, London, 1993.
  • • Nickels, William G.; James M.Mchugh, Susan M.Mchugh, Understanding Business, Irwin Inc, Homewood, 1990.
  • • Özbaşar, Sera , “Franchising Nedir Ne Değildir?”, Dünya, 12 Ağustos 1993.
  • • Patten, Dave Succesful Marketing For The Small Business, Kogan Page Telegraph, The Daily Telepgraph Guide,1989.
  • • Pakharenko-Anderson, Antonina, “Fostering franchising and licensing in Ukraine”, Managing Intellectual Property, Jul/Aug2003, Issue 131, p.63-66.
  • • Pintel, Gerald Jay Diamond, Retailing, Third Edition, London, Prentice Hall.Inc, 1983.
  • • Prat, John Hamilton, Franchising, Law and Practice, Sweet&Maxwell, London 1990.
  • • Risner, Mary E., Successful Fast Food Franchising in Brazil and The Role of Culture: Four Cases, Unpublished Master Thesis, University of Florida, 2001.
  • • Rosenbloom, Bert Marketing Channels, A Management View, The Dryden Press, 1987.
  • • Sarıaslan, Halil , Yatırım Projelerinin Hazırlanması Ve Değerlendirilmesi, Turhan Kitabevi, Ankara, 1994.
  • • Sen, Kabir C.”The Use Of Initial Fees And Royalties In Business Format Franchising”; Managerial And Decision Economics, vol 14, (1993), p.175-190.
  • • Shane, Scott A; “Hybrid Organizational Arrangements and Their Implications for Firm Growth and Survival: A Study of New Franchisors”, The Academy of Management Journal, vol:39, number:1, (February 1996), p.216-233.
  • • Siatis, Perry C , Brigham Young University Law Review, 2000, vol. 2000, issue 2, p.713-749.
  • • Smith, Devlin, Be Your Own Boss, Entrepreneur, May 2002.
  • • Stern, Louis W ; Adel El Ansary, Anne T.Coughlan, Marketing Channels, Prentice Hall, New Jersey, 1996.
  • • Türk, Eylem, Milliyet, 24 Ağustos 2003, http://www.milliyet.com.tr/2003/08/24/ekonomi/eko02.html.
  • • Ulaş, Dilber, Franchising Sistemi, Nobel Yayın Dağıtım, 1999, Ankara.
  • • Ünüsan, Çağatay; “Marketing Channel Structure of Turkish Economy and Importance of Franchising”, Çukurova Üniversitesi İ.İ.B.F. Dergisi, sayı:1, 1993, Adana.
  • • Zimmerer, Thomas W.: Norman M.Scarborough , Small Business Fundamentals, Merrill Publishing Company, Colombus, 1988.
  • • Franchising, İTO Yayını, Yayın No:5925, 1994.
  • • Ulusal Franchising Derneği Semineri-4, İstanbul, 23 Mart 1996.
  • • UFRAD Bülteni, 1996,Yönlendirici İlkeler.
  • • Uras, Güngör, Milliyet Gazetesi, http://www.milliyet.com.tr/2004/02/05/yazar/uras.html
  • • Dünya gazetesi, 12 Ağustos, 1994, s.10.
  • • Dünya gazetesi, 07 / 11 / 2003.
  • • http://www.ada.net.tr/hukuk/hukukkonusumart.html
  • • Business Date, Franchise Council Of Australia , Jul2003, Vol. 11 Issue 3, p.5-8.
  • • www.frain.org.za, www.franinfo.com/infobus.html
  • • www.franchise.org.hk/advant.asp
  • • www.bilgiyonetimi.org/cm/pages/mkl_gos.php?nt=233 - 89k
Toplam 66 adet kaynakça vardır.

Ayrıntılar

Bölüm Makaleler
Yazarlar

Dilber Ulaş Bu kişi benim

Yayımlanma Tarihi 2 Mayıs 2004
Gönderilme Tarihi 1 Ağustos 2017
Yayımlandığı Sayı Yıl 2004 Sayı: 2

Kaynak Göster

APA Ulaş, D. (2004). FRANCHISING SİSTEMİNİN, FRANCHISE ALAN VE VEREN YATIRIMCILAR AÇISINDAN VERİMLİLİĞİNİN DEĞERLENDİRİLMESİ. Verimlilik Dergisi(2).

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22408  Verimlilik Dergisi Creative Commons Atıf-GayrıTicari 4.0 Uluslararası Lisansı (CC BY-NC 4.0) ile lisanslanmıştır.