Moda Endüstrisinde Akıllı Ürün-Hizmet Sistemleri: Sürdürülebilirlik Sonuçları Üzerine Sistematik Bir Derleme

Yıl 2023, Cilt: 57 Sayı: 4, 747 - 760, 27.10.2023

Ufuk Gür

https://doi.org/10.51551/verimlilik.1220774

Cited By: 1

Öz

Amaç: Bu makale, bir hizmet inovasyonu biçimi olarak hizmetleştirmenin, sürdürülebilirlik için nasıl kritik olduğunu ve akıllı moda endüstrisi için dijital teknolojilerin sunduğu potansiyeli açıklayarak, moda endüstrisindeki "Akıllı ürün-hizmet sistemleri" hakkında tümevarımcı bir inceleme sunmaktadır.
Yöntem: Çalışma, moda endüstrisindeki hizmetleri, ilgili akıllı ürün-hizmet sistemleri uygulamalarını ve çevresel sürdürülebilirlik sonuçlarını belirlemek için tümevarımsal bir analiz yaklaşımı kullanmıştır. Hizmetlerle eşleştirilen çevresel sürdürülebilirlik sonuçları, sistematik literatür taraması yoluyla tanımlanan tüm dijital PSS uygulamalarının kodlanmasıyla kapsamlı literatürden türetilmiştir.
Bulgular: Akıllı ürün-hizmet sistemlerinin moda endüstrisi uygulamaları, ilgili hizmet alanı ile eşleştirilmiş ve literatür içeriğine dayalı olarak olası çevresel sürdürülebilirlik sonuçları ile tartışma genişletilmiştir. Gelecek araştırma soruları sunulmuştur.
Özgünlük: Son araştırmalar dijital hizmetin döngüsel ekonomiye çevresel faydalarını ele alan az sayıda çalışmaya dikkat çekmektedir. Bu çalışma, moda endüstrisinde dijital hizmetin getirdiği zorluklar, fırsatlar ve çevresel sürdürülebilirlik etkileri hakkında bilimsel bir tartışma için araştırma boşluğunu ele almakta ve gelecek araştırmalara ışık tutacak kapsamlı bir araştırma gündemi sunmaktadır.

Anahtar Kelimeler

Hizmet İnovasyonu, Akıllı Ürün Hizmet Sistemleri, Hizmetleştirme, Sürdürülebilirlik

Smart Product-Service Systems in Fashion Industry: A Systematic Review of Sustainability Results

Öz

Purpose: This review paper provides an inductive analysis on "Smart product service systems" in fashion industry by explaining how servitization as a form of service innovation is critical for sustainability, and the promise of digital technologies for smart fashion industry based on analysing current challenges, opportunities, and digital technologies for the implementation of Smart PSS in the fashion industry.
Methodology: The study employed an inductive analysis approach to identify the servitization domains, respective Smart PSS applications and the environmental sustainability results. The environmental sustainability results matched with the services were derived from the extensive literature by inductive coding of all identified Smart PSS applications through systematic literature review.
Findings: Fashion industry applications of Smart PSS were matched with the respective servitization domain, and the discussion were extended with the possible environmental sustainability results based on the literature content. Further research questions have been proposed.
Originality: Recent research calls for contributions about the effects of digitalization on different outcomes of servitization beyond financial performance and draws attention to the small number of studies addressing the environmental benefits of digital servitization to the circular economy. This study addresses the research gap for a scholarly discussion about the environmental sustainability results of digital servitization in fashion industry and provides a comprehensive future research agenda.

Anahtar Kelimeler

Service Innovation, Smart Product Services Systems, Servitization, Sustainability

Kaynakça

• Adam, M. (2018). "The Role of Human Resource Management (HRM) for the Implementation of Sustainable Product-Service Systems (PSS)-An Analysis of Fashion Retailers", Sustainability, 10(7), 2518.
• Annarelli, A., Battistella, C. and Nonino, F. (2016). "Product Service System: A Conceptual Framework from a Systematic Review". Journal of Cleaner Production, 139, 1011-1032.
• Antikainen, M., Heikkilä, J. ,Knuutila ,H. ,Nurmi, P. ,Petänen ,P. and Heikkilä, P. (2020). "Sustainable Circular Economy Value Propositions in Clothing as a Service-Model", ISPIM Innovation Conference-Innovating in Times of Crisis, 7-10.
• Armstrong, C.M. and Lang, C. (2013). "Sustainable Product Service Systems: The New Frontier in Apparel Retailing?" Research Journal of Textile and Apparel, 17(1), 1-12.
• Armstrong, C.M., Niinimäki, K., Kujala,S., Karell, E. and Lang, C. (2015). "Sustainable Product-Service Systems for Clothing: Exploring Consumer Perceptions of Consumption Alternatives in Finland", Journal of Cleaner Production, 97, 30-39.
• Basáez, M.O., Vendrell-Herrero, F. and Bustinza, O.F. (2017). "Enhancing Sustainability Performance through Digital Servitization: Implications from the Automotive Industry", Book of Abstracts, 25.
• Bertola,P. and Teunissen, J. (2018). "Fashion 4.0. Innovating Fashion Industry through Digital Transformation", Research Journal of Textile and Apparel, 22(4), 352-369.
• Besch, K.(2005). "Product-Service Systems for Office Furniture: Barriers and Opportunities on the European Market", Journal of Cleaner Production, 13(10-11), 1083-1094.
• Birtwistle, G. and Moore, C.M. (2007). "Fashion Clothing-Where Does It All End Up?", International Journal of Retail & Distribution Management, 22(4), 352-369.
• Calabrese, A., Castaldi, C., Forte, G. and Levialdi, N.G. (2018). "Sustainability-Oriented Service Innovation: An Emerging Research Field", Journal of Cleaner Production, 193, 533-548.
• Chen,Y.-S., Lin, Y.-H., Lin,C.-Y. and Chang, C.-W. (2015). "Enhancing Green Absorptive Capacity, Green Dynamic Capacities and Green Service Innovation to Improve Firm Performance: An Analysis of Structural Equation Modeling (SEM)" , Sustainability, 7(11), 15674-15692.
• Corvellec, H. and Stål, H.I. (2017). "Evidencing the Waste Effect of Product-Service Systems (PSS)", Journal of Cleaner Production, 145, 14-24.
• Den Hertog, P.,Van der Aa, W. and De Jong, M.W. (2010). "Capabilities for Managing Service Innovation: Towards a Conceptual Framework", Journal of Service Management, 21(4), 490-514.
• Denuwara, N., Maijala, J. and Hakovirta, M. (2019). "Sustainability Benefits of RFID Technology in the Apparel Industry", Sustainability, 11(22), 6477.
• Djellal, F. and Gallouj,F. (2016). "Service Innovation for Sustainability: Paths for Greening through Service Innovation", In Service Innovation, 187-215, Springer.
• Goworek, H., Oxborrow, L., Claxton, S., McLaren, A., Cooper, T. and Hill, H. (2020). "Managing Sustainability in the Fashion Business: Challenges in Product Development for Clothing Longevity in the UK", Journal of Business Research, 117, 629-641.
• Green, M.H., Davies,P. and Ng, I.C.L. (2017). "Two Strands of Servitization: A Thematic Analysis of Traditional and Customer Co-Created Servitization and Future Research Directions", International Journal of Production Economics, 192, 40-53.
• Halme, M., Anttonen, M., Hrauda,G. and Kortman, J. (2006). "Sustainability Evaluation of European Household Services", Journal of Cleaner Production, 14(17), 1529-1540.
• He, B. and Bai, K.-J. (2021). "Digital Twin-Based Sustainable Intelligent Manufacturing: A Review", Advances in Manufacturing, 9(1), 1-21.
• Hiekata, K.(2019). "Smart Product-Service Systems: A Novel Transdisciplinary Sociotechnical Paradigm." Transdisciplinary Engineering for Complex Socio-technical Systems: Proceedings of the 26th ISTE International Conference on Transdisciplinary Engineering, July 30–August 1, 10, 234.
• Hvass, K.K.(2015). "Business Model Innovation through Second Hand Retailing: A Fashion Industry Case", Journal of Corporate Citizenship, 57, 11-32.
• Intlekofer, K., Bras, B. and Ferguson, M. (2010). "Energy Implications of Product Leasing", ACS Publications. Kohtamäki, M., Parida, V., Oghazi, P., Gebauer, H. and Baines, T. (2019). "Digital Servitization Business Models in Ecosystems: A Theory of the Firm", Journal of Business Research, 104, 380-392.
• Kohtamäki, M., Parida, V., Patel, P.C. and Gebauer, H. (2020). "The Relationship between Digitalization and Servitization: The Role of Servitization in Capturing the Financial Potential of Digitalization", Technological Forecasting and Social Change, 151, 119804.
• Kristensen, H.S. and Remmen, A. (2019). "A Framework for Sustainable Value Propositions in Product-Service Systems", Journal of Cleaner Production, 223, 25-35.
• Lang, C. and Armstrong, C.M.J. (2018). "Fashion Leadership and Intention Toward Clothing Product-Service Retail Models", Journal of Fashion Marketing and Management: An International Journal, 22(4), 571-587.
• Larsson, J.K.J. (2018). "Digital Innovation for Sustainable Apparel Systems", Research Journal of Textile and Apparel, 22(4), 370-389.
• Larsson, J., Vellesalu, A., Pal, R., Zethraeus, A. and Carlsson, J.(2019). "Feasibility of Servitization: Transforming Fashion Value Chains to Circularity Through Service Innovation", Business, Materials Science,1-64.
• Lee, C.-H., Chen, C.-H. and Trappey, A.J.C. (2019). "A Structural Service Innovation Approach for Designing Smart Product Service Systems: Case Study of Smart Beauty Service", Advanced Engineering Informatics, 40, 154-167.
• Lerch, C. and Gotsch, M. (2015). "Digitalized Product-Service Systems in Manufacturing Firms: A Case Study Analysis", Research-Technology Management, 58(5), 45-52.
• Liang, Y., Lee, S.-H. and Workman, J.E. (2020). "Implementation of Artificial Intelligence in Fashion: Are Consumers Ready?", Clothing and Textiles Research Journal, 38(1), 3-18.
• Lin, Y.-H. and Chen, H.-C. (2018). "Critical Factors for Enhancing Green Service Innovation", Journal of Hospitality and Tourism Technology, 9(2), 188-203.
• Lowe, B.(2010). "Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean", Journal of Consumer Marketing, 27(7), 647-648.
• Marić, J. and Opazo-Basáez, M. (2019). "Green Servitization for Flexible and Sustainable Supply Chain Operations: A Review of Reverse Logistics Services in Manufacturing", Global Journal of Flexible Systems Management, 20(1), 65-80.
• McQuillan, H.(2020). "Digital 3D Design as a Tool for Augmenting Zero-Waste Fashion Design Practice", International Journal of Fashion Design, Technology and Education, 13(1), 89-100.
• Miles, M.B. and Huberman, A.M.(1994). "Qualitative Data Analysis: An Expanded Sourcebook", Sage Publications.
• Moorhouse,D. and Moorhouse, D.(2017). "Sustainable Design: Circular Economy in Fashion and Textiles" , The Design Journal, 20(1), 1948-1959.
• Morlet, A., Opsomer, R., Herrmann, S., Balmond, L., Gillet, C. and Fuchs, L.(2017). "A New Textiles Economy: Redesigning Fashion’s Future", Ellen MacArthur Foundation, 1-150.
• Mylan, J. (2015). "Understanding the Diffusion of Sustainable Product-Service Systems: Insights from the Sociology of Consumption and Practice Theory", Journal of Cleaner Production, 97, 13-20.
• Niinimäki, K. and Hassi, L. (2011). "Emerging Design Strategies in Sustainable Production and Consumption of Textiles And Clothing", Journal of Cleaner Production, 19(16), 1876-1883.
• Nijssen, E.J., Hillebrand, B., Vermeulen, P.A.M. and Kemp, R.G.M. (2006). "Exploring Product and Service Innovation Similarities and Differences", International Journal of Research in Marketing, 23(3), 241-251.
• Pal, R.(2016). "Extended Responsibility through Servitization in PSS: An Exploratory Study of Used-Clothing Sector.", Journal of Fashion Marketing and Management: An International Journal, 20(4), 453-470.
• Pal, R. and Gander, J.(2018). "Modelling Environmental Value: An Examination of Sustainable Business Models within the Fashion Industry", Journal of Cleaner Production, 184, 251-263.
• Paschou, T., Rapaccini, M., Adrodegari, F. and Saccani, N. (2020). "Digital Servitization in Manufacturing: A Systematic Literature Review and Research Agenda", Industrial Marketing Management, 89, 278-292.
• Polese, F., Mele, C., Gummesson, E., Enquist, B. ,Sebhatu, S.P. and Johnson, M.(2015). "Transcendence for Business Logics in Value Networks for Sustainable Service Business", Journal of Service Theory and Practice, 25(2), 181-197.
• Ricchiardi, A. and Bugnotto, G.(2019). "Customized Servitization as an Innovative Approach for Renting Service in the Fashion Industry", CERN IdeaSquare Journal of Experimental Innovation, 3(1),15-19.
• Sandvik, I.M. and Stubbs, W.(2019). "Circular Fashion Supply Chain through Textile-To-Textile Recycling" Journal of Fashion Marketing and Management: An International Journal, 23(3), 366-381.
• Silva, E.S., Hassani, H. and Madsen, D.Ø.(2019). "Big Data in Fashion: Transforming the Retail Sector", Journal of Business Strategy, 41(4), 21-27.
• Stål, H.I. and Jansson, J. (2017). "Sustainable Consumption and Value Propositions: Exploring Product-Service System Practices among Swedish Fashion Firms", Sustainable Development, 25(6), 546-558.
• Štefko,R. and Steffek,V.(2018). "Key Issues in Slow Fashion: Current Challenges and Future Perspectives", Sustainability, 10(7), 2270.
• Szász, L. and Seer, L.(2018). "Towards an Operations Strategy Model of Servitization: The Role of Sustainability Pressure", Operations Management Research, 11(1-2), 51-66.
• Thomas, V.M. (2008). "Environmental Implications of RFID", In 2008 IEEE International Symposium on Electronics and the Environment, 1-5, IEEE.
• Thorisdottir, T.S. and Johannsdottir, L. (2019). "Sustainability within Fashion Business Models: A Systematic Literature Review", Sustainability, 11(8), 2233.
• Todeschini, B.V., Cortimiglia, M.N., Callegaro-de-Menezes, D. and Ghezzi, A.(2017). "Innovative and Sustainable Business Models in the Fashion Industry: Entrepreneurial Drivers, Opportunities, and Challenges", Business Horizons, 60(6), 759-770.
• Tukker, A.(2015). "Product Services for a Resource-Efficient and Circular Economy-A Review", Journal of Cleaner Production, 97, 76-91.
• Tukker, A. and Tischner, U. (2006)." Product-Services as a Research Field: Past, Present and Future. Reflections from a Decade of Research", Journal of Cleaner Production, 14(17), 1552-1556.
• Valencia, A., Mugge, R., Schoormans, J. and Schifferstein, H.(2015). "The Design of Smart Product-Service Systems (Psss): An Exploration of Design Characteristics", International Journal of Design, 9(1), 13-28.
• Vandermerwe, S. and Rada, J.(1988). "Servitization of Business: Adding Value by Adding Services", European Management Journal, 6(4), 314-324.
• Yan, W.-J. and Chiou, S.-C. (2020). "Dimensions of Customer Value for the Development of Digital Customization in the Clothing Industry", Sustainability, 12(11), 4639.
• Yang, M. and Evans, S. (2019). "Product-Service System Business Model Archetypes and Sustainability", Journal of Cleaner Production, 220, 1156-1166.
• Zheng, P., Wang, Z., Chen, C.-H. and Khoo, L.P. (2019). "A Survey of Smart Product-Service Systems: Key Aspects, Challenges and Future Perspectives", Advanced Engineering Informatics, 42, 100973.