HEARING IMPAIRED TOURISM (SILENT TOURISM): AN EVALUATION OF THE POTENTIAL IN TURKEY AND THE WORLD

Öz

The tourism sector is one of the fastest growing industries in the world. In an environment of increasing competition, developing new types of tourism and attracting more tourists in new destinations have become a serious advantage. One of the most important types of the tourism sector is the tourism for physically disabled individuals. The tourism for physically disabled individuals that emerged with the engagement of physically disabled persons in touristic activities is a brand-new tourism branch in Turkey whose infrastructure has not been developed yet. There are more than 1 billion physically disabled persons in the world and the tourism market of physically disabled individuals only in Europe reached to 150 million Euros as of 2016. Silent tourism means a tourism branch implying hearing impaired tourism. Hearing-impaired persons have been chosen as the subject of this study since they do not require any additional investments in travel and accommodation. The purpose of this study is to assess the current state of supply and demand related to hearing-impaired person group that does not require any investments in travel and accommodation and as the target demand market hearing-impaired persons living in Europe and the USA have been chosen. The study reveals that there is a significant number of hearing-impaired persons in Turkey and in the world. The studies conducted in Turkey demonstrate that there is a lack of investments in infrastructure aimed at disabled persons in rest stops. One of the findings of this study is that since the situation explained above does not hinder in any way tourism-oriented at hearing-impaired persons the latter is the best-suited form of disabled-oriented tourism for Turkey.

Anahtar Kelimeler

• Silent Tourism,Tourism,Disabled Tourism,Hearing Impairent

İŞİTME ENGELLİ TURİZMİ (SESSİZ TURİZM): DÜNYA VE TÜRKİYE POTANSİYELİNE YÖNELİK BİR DEĞERLENDİRME

Öz

Turizm sektörü, dünyanın en hızlı gelişen sektörlerden biridir. Artan rekabet ortamında yeni turizm çeşitleri geliştirmek ve yeni destinasyonlarla daha fazla turisti cezbetmek önemli bir avantaj halini almıştır. Turizm sektörünün en önemli çeşitlerinden biri engelli turizmi pazarıdır. Engelli bireylerin turistik aktiviteye katılması ile ortaya çıkan engelli turizmi, Türkiye açısından oldukça yeni ve altyapısı henüz oluşturulamamış bir sektördür. Dünya'da 1 milyarın üzerinde engelli birey bulunmakta ve sadece Avrupa'da engellilerin oluşturduğu turizm pazarı 2016 yılı itibariyle 150 milyon Euro'ya ulaşmış bulunmaktadır. Sessiz turizm ise, engelli bireyler içinde işitme engellilerin oluşturduğu grubu ifade etmek için kullanılmıştır. Seyahat ve konaklama konusunda herhangi bir ilave yatırıma ihtiyaç duymamaları sebebiyle işitme engelliler çalışma konusu yapılmıştır. Bu çalışma, engelliler arasında seyahat ve konaklama için ayrı bir yatırım gerektirmeyen işitme engelli grubun engelli turizm açısından talep ve arz olarak mevcut durumunu değerlendirmek üzere yapılmış ve hedef talep pazarı olarak Avrupa ve ABD'de yaşayan özellikle işitme engelliler seçilmiştir. Yapılan çalışma, Dünya ve Türkiye'de ciddi oranda işitme engelli birey olduğunu göstermektedir. Ayrıca Türkiye'de yapılan çalışmalar, konaklama tesislerinde engellilere yönelik altyapı yatırımlarının yetersizliğini tespit etmektedir. Sessiz turizm açısından ise bu durum herhangi bir engel teşkil etmediğinden Türkiye açısından en uygun engelli turizmi çeşidinin sessiz turizm olduğu tespit edilmiştir.

Anahtar Kelimeler

• Sessiz Turizm,Turizm,Engelli Turizmi,İşitme Engelli,İşitme Engelli

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