MODELS OF BRAINSTORMING FOR GAINING A DIFFERENT POINT OF VIEW

Yıl 2019, , 15 - 24, 28.02.2019

Mustafa Şeref Akın

https://doi.org/10.21076/vizyoner.505010

Cited By: 3

Öz

Einstein's remarkable analysis on the solution of the problems is that “Problems cannot be solved by the same level of thinking that created them.” So how another perspective is captured? For that purpose, is there any methodological brainstorming method that would suggest a different point of view? In the article, “alternative world, contradictory, power of ten” methodologies of brainstorming are explored to combine the old things with new perspectives. By using these brainstorming methods new ideas for video renting, education, banking, healthcare sector, catering, frozen food, ATM and re-organization are developed. Asking people to think differently is like to force someone who does not how to play chess to “checkmate”. Before looking out of the box, it is necessary to determine where to look inside and then outside the box. Before the brainstorming session, the main issue is the determination of the problem and its components. Then, for the solution of these components the search of resources is initiated. Thereafter, brainstorming is realized. Two unrelated concepts are not randomly chosen and combined.

Anahtar Kelimeler

Innovation, Different View, Brainstorming, Alternative World, Contrast, Power of Ten

FARKLI BAKIŞ AÇISI KAZANMAK İÇİN BEYİN FIRTINASI MODELLERİ

Öz

Einstein’ın sorunların çözümüyle ilgili önemli bir tespiti, problemlerin onları oluşturan aynı düşünce düzeyiyle çözülemeyeceği yönündedir. Öyleyse başka bir bakış açısı nasıl yakalanacak? Bunun için farklı bakış açısını çağrıştıracak metodolojik beyin fırtınası metotları mevcut mu? Bu makalede “alternatif dünyalar, zıtlıklar, 10’un gücü” beyin fırtınası metotları ile mevcut unsurlar farklı bakış açılarıyla birleştirilip yeni çözümler üretme yolları gösterilecek. Video kiralama, eğitim, bankacılık, hastane, catering, dondurulmuş gıda, ATM, birimlerin yeniden organizasyonu üzerine farklı sektörlerden örnek çalışmalar ele alınacak. İnsanları farklı düşünmeye zorlamak satrancı hiç bilmeyen bir kişiye “Rakibini mat et.” demektir. Çerçeve dışına bakılmadan önce çerçevede (ve içinde) sonrasında çerçevenin dışında nereye bakılacağının araştırılması gerekir. Beyin fırtınası öncesi ana husus problemin ve unsurların tespitidir. Bu unsurların çözümü için kaynak mekânların arayışına geçilir. Sonrasında beyin fırtınası yapılır. Rastgele iki farklı kavramın birleştirilmesi ile aşılama yapılmaya çalışılmaz.

Anahtar Kelimeler

İnovasyon, Farklı Düşünme, Beyin Fırtınası, Alternatif Dünyalar, Zıtlık, 10’un Gücü

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