Üniversite Öğrencilerinin Sosyal Medya Kullanım Tercihlerinin İncelenmesi

Öz

Bilişim teknolojilerinin gelişmesiyle birlikte sosyal medya günümüzde haberleşmenin ve iletişimin merkezine oturmuştur. Günlük hayatın vazgeçilmezi haline gelen sosyal medya, farklı platformları, farklı kullanıcı gruplarını içermektedir. Gençlerin sosyal medyayı daha fazla kullandığı birçok istatistiksel ve akademik araştırmalarda kanıtlanmıştır. Bu bağlamda, yapılan çalışma üniversite öğrencilerinin sosyal medya kullanım tercihlerini ortaya koymayı amaçlamaktadır. Çalışma kapsamında 115 erkek, 95 kadın olmak üzere toplamda 210 üniversite öğrencisinden veri toplanmıştır. Araştırmada katılımcıların sosyal medya kullanım sıklıklarını ölçmek amacıyla “Sosyal Medya Aracı Kullanım Sıklığı Ölçeği” kullanılmıştır. Ayrıca anketin ikinci bölümünde “Sosyal Medya Kullanım Amaçları Ölçeği” kullanılarak katılımcıların sosyal medya kullanım tercihleri araştırılmıştır. Araştırma sonuçları katılımcılar tarafından en sık kullanılan sosyal medya platformlarının “Instagram”, “Youtube” ve “Twitter” olduğunu ve katılımcıların sosyal medyayı daha çok “bilgi paylaşma ve haberdar olma” amaçlı kullandıklarını göstermiştir.  Katılımcıların tamamına yakını sosyal medya platformlarına akıllı telefon kullanarak erişmektedir ve sosyal medyaya günlük 4 saate yakın vakit ayırmaktadır. 

Anahtar Kelimeler

• : Sosyal Medya Kullanımı,Üniversite Öğrencileri,Anket,Temel karateristikler

Investigation of Social Media Usage Preferences of University Students

Öz

Social media is now at the center of communication with the development of Information Technologies. Social media, which has become an indispensable part of our daily life, includes different platforms and different user groups. It has been pointed out in many statistical and academic articles that young people use social media more frequently. Within this context, this study aims to reveal the social media usage preferences of university students. Data were collected from 210 university students, including 115 males and 95 females. "Social Media Tool Frequency of Use Scale" was used to measure the frequency of social media usage of the participants. Research results showed that the most frequently used social media platforms are “Instagram”, “Youtube” and “Twıtter” respectively and participants mostly used social media for “sharing information and need to be informed”. Almost all of the participants access social media platforms via smartphone, and they spend about 4 hours every day on social media in our sample. 

Anahtar Kelimeler

• Social Media Usage,University Students,Major Usage Habits,Survey

Kaynakça

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