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Üniversite Öğrencilerinin Sosyal Medya Kullanım Tercihlerinin İncelenmesi

Yıl 2019, Cilt: 5 Sayı: 1, 1 - 15, 06.12.2019

Öz

Bilişim
teknolojilerinin gelişmesiyle birlikte sosyal medya günümüzde haberleşmenin ve
iletişimin merkezine oturmuştur. Günlük hayatın vazgeçilmezi haline gelen
sosyal medya, farklı platformları, farklı kullanıcı gruplarını içermektedir.
Gençlerin sosyal medyayı daha fazla kullandığı birçok istatistiksel ve akademik
araştırmalarda kanıtlanmıştır. Bu bağlamda, yapılan çalışma üniversite
öğrencilerinin sosyal medya kullanım tercihlerini ortaya koymayı
amaçlamaktadır. Çalışma kapsamında 115 erkek, 95 kadın olmak üzere toplamda 210
üniversite öğrencisinden veri toplanmıştır. Araştırmada katılımcıların sosyal
medya kullanım sıklıklarını ölçmek amacıyla “
Sosyal Medya Aracı Kullanım Sıklığı Ölçeği”
kullanılmıştır. Ayrıca anketin ikinci bölümünde “Sosyal Medya Kullanım Amaçları
Ölçeği” kullanılarak katılımcıların sosyal medya kullanım tercihleri
araştırılmıştır. Araştırma sonuçları katılımcılar tarafından en sık kullanılan
sosyal medya platformlarının “Instagram”, “Youtube” ve “Twitter” olduğunu ve
katılımcıların sosyal medyayı daha çok “bilgi paylaşma ve haberdar olma” amaçlı
kullandıklarını göstermiştir.  Katılımcıların
tamamına yakını sosyal medya platformlarına akıllı telefon kullanarak
erişmektedir ve sosyal medyaya günlük 4 saate yakın vakit ayırmaktadır. 

Kaynakça

  • Akçayır, G. (2017). Why do faculty members use or not use social networking sites for education? Computers in Human Behavior, 71, 378–385. https://doi.org/10.1016/j.chb.2017.02.028
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri. Sakarya: Sakarya Yayıncılık.
  • Al-Rahmi, W., & Othman, M. (2013). The impact of social media use on academic performance among university students: A pilot study. Journal of information systems research and innovation, 4(12), 1-10.
  • Beer, D. (2008). Social network (ing) sites… revisiting the story so far: A response to danah boyd & Nicole Ellison. Journal of Computer-Mediated Communication, 13(2), 516-529.
  • Beer, D., & Burrows, R. (2007). Sociology and, of and in Web 2.0: Some initial considerations. Sociological research online, 12(5), 1-13.
  • Chaffey, D. (2018, November 23). Global social media research summary 2018. Retrieved January 25, 2019, from https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
  • Cheston, C. C., Flickinger, T. E., & Chisolm, M. S. (2013). Social media use in medical education: a systematic review. Academic Medicine, 88(6), 893-901.
  • Ellison, N. B., & Boyd, D. M. (2013). Sociality through social network sites. In The Oxford handbook of internet studies. Oxford, England: Oxford University Press, 151-172.
  • Erdoğan TEZCİ, & İÇEN, M. (2017). High School Students’ Social Media Usage Habits. Journal of Education and Practice, 8(27), 99–108. Retrieved from https://www.uppsala.se/organisation-och-styrning/engagera-dig-och-paverka
  • Gramlich, J. (2018, October 24). 8 facts about Americans and Facebook. Retrieved January 25, 2019, from http://www.pewresearch.org/fact-tank/2018/10/24/facts-about-americans-and-facebook/
  • Gürbüz, S. ve Şahin, F. (2016). Sosyal Bilimlerde Araştırma Yöntemleri. Ankara: Seçkin Yayıncılık.
  • Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers' social media behavior. Journal of Consumer Behaviour, 10(6), 356-364.
  • Hwang, H., & Kim, K. O. (2015). Social media as a tool for social movements: the effect of social media use and social capital on intention to participate in social movements. International Journal of Consumer Studies, 39(5), 478-488.
  • Jacobsen, W. C., & Forste, R. (2011). The wired generation: Academic and social outcomes of electronic media use among university students. Cyberpsychology, Behavior, and Social Networking, 14(5), 275-280.
  • Jasso-Medrano, J. L., & López-Rosales, F. (2018). Measuring the relationship between social media use and addictive behavior and depression and suicide ideation among university students. Computers in Human Behavior, 87, 183–191. https://doi.org/10.1016/j.chb.2018.05.003
  • Kane, G. C., Alavi, M., Labianca, G., ve Borgatti, S. (2014). What’s Different about Social Media Networks? A Framework and Research Agenda, MIS Quarterly, 38 (1), 275-304.
  • Kaplan, A. M., Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53: 59-68.
  • Kietzmann, J., Hermkens, K., McCarthy, I. P., Silvestre, B. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3).
  • Marken, G. A. (2007). Social media... The hunted can become the hunter. Public Relations Quarterly, 52(4), 9-12.
  • Mingle, J., & Adams, M. (2015). Social media network participation and academic performance in senior high schools in Ghana. Library Philosophy and Practice.
  • Moghavvemi, S., Sulaiman, A., Jaafar, N. I., & Kasem, N. (2018). Social media as a complementary learning tool for teaching and learning: The case of youtube.
  • International Journal of Management Education, 16(1), 37–42. https://doi.org/10.1016/j.ijme.2017.12.001
  • Nakip, M. (2003). Pazarlama Araştırmaları: Teknikler ve (SPSS Destekli) Uygulamalar, Ankara: Seçkin Yayıncılık. Ankara.
  • Osborne-Gowey, J. (2014). What is Social Media? Fisheries, 39-55.
  • Özdamar, K. (2004). K. Özdamar içinde, Paket Programlar ile İstatistiksel Veri Analiz (s. 97-125).
  • Qualman, E. (2010). Socialnomics: How social media transforms the way we live and do business. New Jersey, USA, John Wiley & Sons.
  • Pew Research Center. (2018, February 05). Demographics of Social Media Users and Adoption in the United States. Retrieved January 25, 2019, from http://www.pewinternet.org/fact-sheet/social-media/
  • Roblyer, M. D., McDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. The Internet and higher education, 13(3), 134-140.
  • Romero, D. M., Galuba, W., Asur, S., & Huberman, B. A. (2011). Influence and passivity in social media. In Joint European Conference on Machine Learning and Knowledge Discovery in Databases (pp. 18-33). Springer, Berlin, Heidelberg.
  • Sekaran, U., & Bougie, R. (2009). Research Methods For Business. Wiley Publications
  • Sendurur, P., Sendurur, E., & Yilmaz, R. (2015). Examination of the social network sites usage patterns of pre-service teachers. Computers in Human Behavior, 51(PA), 188–194. https://doi.org/10.1016/j.chb.2015.04.052
  • Smith, A., & Anderson, M. (2018, March 1). Social Media Use 2018: Demographics and Statistics. Retrieved January 25, 2019, from http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
  • Statista. (2018). Number of Facebook users worldwide 2008-2018. Retrieved January 24, 2019, from https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
  • Statista. (2018a). Countries with the most Facebook users as of January 2018. Retrieved January 24, 2019, from https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
  • Tess, P. A. (2013). The role of social media in higher education classes (real and virtual)–A literature review. Computers in Human Behavior, 29(5), A60-A68.
  • Tsovaltzi, D., Greenhow, C., & Asterhan, C. (2016). When friends argue: Learning from and through social network site discussions. Computers in Human Behavior, 53, 567–569. https://doi.org/10.1016/j.chb.2015.08.021
  • Üçer, N. (2016). Kullanımlar Ve Doyumlar Yaklaşımı Bağlamında Gençlerin Sosyal Media Kullanımına Yönelik Niteliksel Bir Araştırma. Global Media Journal TR Edition Bahar/Spring, 6(12), 1–26.
  • Van Dijck, J. (2013). ‘You have one identity’: performing the self on Facebook and LinkedIn. Media, Culture & Society, 35(2), 199-215.
  • We are Social (2018). Digital in 2018. https://digitalreport.wearesocial.com/
  • Wodzicki, K., Schwämmlein, E., & Moskaliuk, J. (2012). “Actually, i Wanted to Learn”: Study-related knowledge exchange on social networking sites. Internet and Higher Education, 15(1), 9–14. https://doi.org/10.1016/j.iheduc.2011.05.008

Investigation of Social Media Usage Preferences of University Students

Yıl 2019, Cilt: 5 Sayı: 1, 1 - 15, 06.12.2019

Öz

Social media is now at the center of
communication with the development of Information Technologies. Social media,
which has become an indispensable part of our daily life, includes different
platforms and different user groups. It has been pointed out in many
statistical and academic articles that young people use social media more
frequently. Within this context, this study aims to reveal the social media
usage preferences of university students. Data were
collected from 210 university students, including 115 males and 95
females. "Social Media Tool Frequency of Use Scale" was used to
measure the frequency of social media usage of the participants. Research
results showed that the most frequently used social media platforms are
“Instagram”, “Youtube” and “Twıtter”
respectively and participants mostly used social media for “sharing information
and need to be informed”. Almost all of
the participants access social media platforms via smartphone, and they spend about 4 hours every day on
social media in our sample. 

Kaynakça

  • Akçayır, G. (2017). Why do faculty members use or not use social networking sites for education? Computers in Human Behavior, 71, 378–385. https://doi.org/10.1016/j.chb.2017.02.028
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2012). Sosyal Bilimlerde Araştırma Yöntemleri. Sakarya: Sakarya Yayıncılık.
  • Al-Rahmi, W., & Othman, M. (2013). The impact of social media use on academic performance among university students: A pilot study. Journal of information systems research and innovation, 4(12), 1-10.
  • Beer, D. (2008). Social network (ing) sites… revisiting the story so far: A response to danah boyd & Nicole Ellison. Journal of Computer-Mediated Communication, 13(2), 516-529.
  • Beer, D., & Burrows, R. (2007). Sociology and, of and in Web 2.0: Some initial considerations. Sociological research online, 12(5), 1-13.
  • Chaffey, D. (2018, November 23). Global social media research summary 2018. Retrieved January 25, 2019, from https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
  • Cheston, C. C., Flickinger, T. E., & Chisolm, M. S. (2013). Social media use in medical education: a systematic review. Academic Medicine, 88(6), 893-901.
  • Ellison, N. B., & Boyd, D. M. (2013). Sociality through social network sites. In The Oxford handbook of internet studies. Oxford, England: Oxford University Press, 151-172.
  • Erdoğan TEZCİ, & İÇEN, M. (2017). High School Students’ Social Media Usage Habits. Journal of Education and Practice, 8(27), 99–108. Retrieved from https://www.uppsala.se/organisation-och-styrning/engagera-dig-och-paverka
  • Gramlich, J. (2018, October 24). 8 facts about Americans and Facebook. Retrieved January 25, 2019, from http://www.pewresearch.org/fact-tank/2018/10/24/facts-about-americans-and-facebook/
  • Gürbüz, S. ve Şahin, F. (2016). Sosyal Bilimlerde Araştırma Yöntemleri. Ankara: Seçkin Yayıncılık.
  • Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers' social media behavior. Journal of Consumer Behaviour, 10(6), 356-364.
  • Hwang, H., & Kim, K. O. (2015). Social media as a tool for social movements: the effect of social media use and social capital on intention to participate in social movements. International Journal of Consumer Studies, 39(5), 478-488.
  • Jacobsen, W. C., & Forste, R. (2011). The wired generation: Academic and social outcomes of electronic media use among university students. Cyberpsychology, Behavior, and Social Networking, 14(5), 275-280.
  • Jasso-Medrano, J. L., & López-Rosales, F. (2018). Measuring the relationship between social media use and addictive behavior and depression and suicide ideation among university students. Computers in Human Behavior, 87, 183–191. https://doi.org/10.1016/j.chb.2018.05.003
  • Kane, G. C., Alavi, M., Labianca, G., ve Borgatti, S. (2014). What’s Different about Social Media Networks? A Framework and Research Agenda, MIS Quarterly, 38 (1), 275-304.
  • Kaplan, A. M., Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53: 59-68.
  • Kietzmann, J., Hermkens, K., McCarthy, I. P., Silvestre, B. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3).
  • Marken, G. A. (2007). Social media... The hunted can become the hunter. Public Relations Quarterly, 52(4), 9-12.
  • Mingle, J., & Adams, M. (2015). Social media network participation and academic performance in senior high schools in Ghana. Library Philosophy and Practice.
  • Moghavvemi, S., Sulaiman, A., Jaafar, N. I., & Kasem, N. (2018). Social media as a complementary learning tool for teaching and learning: The case of youtube.
  • International Journal of Management Education, 16(1), 37–42. https://doi.org/10.1016/j.ijme.2017.12.001
  • Nakip, M. (2003). Pazarlama Araştırmaları: Teknikler ve (SPSS Destekli) Uygulamalar, Ankara: Seçkin Yayıncılık. Ankara.
  • Osborne-Gowey, J. (2014). What is Social Media? Fisheries, 39-55.
  • Özdamar, K. (2004). K. Özdamar içinde, Paket Programlar ile İstatistiksel Veri Analiz (s. 97-125).
  • Qualman, E. (2010). Socialnomics: How social media transforms the way we live and do business. New Jersey, USA, John Wiley & Sons.
  • Pew Research Center. (2018, February 05). Demographics of Social Media Users and Adoption in the United States. Retrieved January 25, 2019, from http://www.pewinternet.org/fact-sheet/social-media/
  • Roblyer, M. D., McDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. The Internet and higher education, 13(3), 134-140.
  • Romero, D. M., Galuba, W., Asur, S., & Huberman, B. A. (2011). Influence and passivity in social media. In Joint European Conference on Machine Learning and Knowledge Discovery in Databases (pp. 18-33). Springer, Berlin, Heidelberg.
  • Sekaran, U., & Bougie, R. (2009). Research Methods For Business. Wiley Publications
  • Sendurur, P., Sendurur, E., & Yilmaz, R. (2015). Examination of the social network sites usage patterns of pre-service teachers. Computers in Human Behavior, 51(PA), 188–194. https://doi.org/10.1016/j.chb.2015.04.052
  • Smith, A., & Anderson, M. (2018, March 1). Social Media Use 2018: Demographics and Statistics. Retrieved January 25, 2019, from http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
  • Statista. (2018). Number of Facebook users worldwide 2008-2018. Retrieved January 24, 2019, from https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
  • Statista. (2018a). Countries with the most Facebook users as of January 2018. Retrieved January 24, 2019, from https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
  • Tess, P. A. (2013). The role of social media in higher education classes (real and virtual)–A literature review. Computers in Human Behavior, 29(5), A60-A68.
  • Tsovaltzi, D., Greenhow, C., & Asterhan, C. (2016). When friends argue: Learning from and through social network site discussions. Computers in Human Behavior, 53, 567–569. https://doi.org/10.1016/j.chb.2015.08.021
  • Üçer, N. (2016). Kullanımlar Ve Doyumlar Yaklaşımı Bağlamında Gençlerin Sosyal Media Kullanımına Yönelik Niteliksel Bir Araştırma. Global Media Journal TR Edition Bahar/Spring, 6(12), 1–26.
  • Van Dijck, J. (2013). ‘You have one identity’: performing the self on Facebook and LinkedIn. Media, Culture & Society, 35(2), 199-215.
  • We are Social (2018). Digital in 2018. https://digitalreport.wearesocial.com/
  • Wodzicki, K., Schwämmlein, E., & Moskaliuk, J. (2012). “Actually, i Wanted to Learn”: Study-related knowledge exchange on social networking sites. Internet and Higher Education, 15(1), 9–14. https://doi.org/10.1016/j.iheduc.2011.05.008
Toplam 40 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Bahadır Aktaş

Kadir Kurt

Aykut Hamit Turan

Yayımlanma Tarihi 6 Aralık 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 5 Sayı: 1

Kaynak Göster

APA Aktaş, B., Kurt, K., & Turan, A. H. (2019). Üniversite Öğrencilerinin Sosyal Medya Kullanım Tercihlerinin İncelenmesi. Yönetim Bilişim Sistemleri Dergisi, 5(1), 1-15.