FOOD WASTE BEHAVIOR OF ORGANIC FOOD CONSUMERS IN TURKEY

Yıl 2022, , 209 - 224, 31.12.2022

Nazife Merve Hamzaoğlu , Bilge Öztürk Göktuna

https://doi.org/10.11611/yead.1195595

Cited By: 1

Öz

The amount of food lost or wasted is increasing in the world. While the problem of food waste is alarming, the existence of people suffering from hunger reveals the problem of the efficient allocation of food. Not only food waste is an economic problem, it is also an environmental problem. Thus, reducing food waste behaviour will be crucial in promoting sustainability and fighting against climate change. A widespread sustainable agricultural food production method is organic agriculture. The organic food demand is globally increasing with one of the main motivation, environmental concern. Organic consumers motivated to contribute to the environment and sustainability are also part of sustainable consumption. In this study, we reveal the food waste behaviour of organic food consumers. We have conducted an econometric analysis using data from 250 organic food consumers in five main districts of Istanbul. Our findings indicate that the frequency of organic food consumption negatively correlates with food waste. We see a general trend of low food waste among organic consumers, whereas their food waste behaviour varies regarding their organic food consumption frequency and product types.

Anahtar Kelimeler

food waste, organic food, consumer behaviour, sustainable consumption

Kaynakça

• Abdelradi, F. (2018). Food waste behaviour at the household level: A conceptual framework. Waste Management, 71, 485-493. https://doi.org/10.1016/j.wasman.2017.10.001
• Ahmad, R. (2022). Food waste in Ramadan: Trends and counter-measures. EcoMENA. https://www.ecomena.org/food-wastes-ramadan/
• Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2020). Purchase intention toward organic food among young consumers using theory of planned behavior: Role of environmental concerns and environmental awareness. Journal of Environmental Planning and Management, 64(5), 796-822. https://doi.org/10.1080/09640568.2020.1785404
• Aydın, A. E., & Yıldırım, P. (2021). Understanding food waste behavior: The role of morals, habits and knowledge. Journal of Cleaner Production, 280, 124250. https://doi.org/10.1016/j.jclepro.2020.124250
• Buzby, J. C., Wells, H. F., & Hyman, J. (2014). Estimated amount, value, and calories of Postharvest food losses at the retail and consumer levels in the United States (EIB-121). USDA.
• Do Prado, N. B., & Moraes, G. H. (2020). Environmental awareness, consumption of organic products and gender. Revista de Gestão, 27(4), 353-368. https://doi.org/10.1108/rege-11-2019-0120
• Du Pisani, J. A. (2006). Sustainable development – historical roots of the concept. Environmental Sciences, 3(2), 83-96. https://doi.org/10.1080/15693430600688831
• Earth.org. (2021, March 17). The most wasted types of food in the world and ways to save them from the bin. Earth.Org. https://earth.org/most-wasted-types-of-food-in-the-world/
• EPA. (2022, July 7). Composting at home. US EPA. https://www.epa.gov/recycle/composting-home European Environment Agency. (2015, June 30). Agriculture and climate change. https://www.eea.europa.eu/signals/signals-2015/articles/agriculture-and-climate-change
• FAO. (2011). Global Food Losses and Food Waste: Extent, Causes and Prevention, by Jenny Gustavsson, Christel Cederberg, Ulf Sonesson, Robert van Otterdijk, and Alexandre Meybeck, Food and Agriculture Organization (FAO) of the United Nations: Rome, 2011
• FAO. (2013). Food wastage footprint: Impacts on natural resources : Summary report. Food & Agriculture Org.
• FAO (2018). SAVE FOOD: Global Initiative on Food Loss and Waste Reduction, Key Facts on Food Loss and Waste You Should Know! Food Agriculture Organization of the United Nations, Rome, Italy.
• FAO. (2021). COP26: Agricultural expansion drives almost 90 percent of global deforestation. PRD-Newsroom. https://www.fao.org/newsroom/detail/cop26-agricultural-expansion-drives-almost-90-percent-of-global-deforestation/en
• Ganglbauer, E., Fitzpatrick, G., & Comber, R. (2013). Negotiating food waste. ACM Transactions on Computer-Human Interaction, 20(2), 1-25. https://doi.org/10.1145/2463579.2463582
• Jagau, H.L. and Vyrastekova, J., 2017. Behavioral approach to food waste: an experiment. British Food Journal, Vol. 119 No. 4, pp. 882-894.
• Jonas, A., & Roosen, J. (2005). Private labels for premium products – the example of organic food. International Journal of Retail & Distribution Management, 33(8), 636-653. https://doi.org/10.1108/09590550510608412
• Koivupuro, H., Hartikainen, H., Silvennoinen, K., Katajajuuri, J., Heikintalo, N., Reinikainen, A., & Jalkanen, L. (2012). Influence of socio-demographical, behavioural and attitudinal factors on the amount of avoidable food waste generated in Finnish households. International Journal of Consumer Studies, 36(2), 183-191. https://doi.org/10.1111/j.1470-6431.2011.01080.x
• Kuczuk, A., & Widera, K. (2021). A greater share of organic agriculture in relation to food security resulting from the energy demand obtained from food—Scenarios for Poland until 2030. Energies, 14(21), 6959. https://doi.org/10.3390/en14216959
• Mateo-Sagasta, J., Zadeh, S., Turral, H., & Burke, J. (2017). Water pollution from agriculture: A global review. Executive summary. FAO Colombo, Sri Lanka.
• McCarthy, B., & Liu, H. B. (2017). Food waste and the ‘Green’ consumer. Australasian Marketing Journal, 25(2), 126-132. https://doi.org/10.1016/j.ausmj.2017.04.007
• Minton, E. A., Johnson, K. A., Vizcaino, M., & Wharton, C. (2020). Is it godly to waste food? How understanding consumers’ religion can help reduce consumer food waste. Journal of Consumer Affairs, 54(4), 1246-1269. https://doi.org/10.1111/joca.12328
• Müller, A., Schader, C., El-Hage Scialabba, N., Brüggemann, J., Isensee, A., Erb, K., Smith, P., Klocke, P., Leiber, F., Stolze, M., & Niggli, U. (2017). Strategies for feeding the world more sustainably with organic agriculture. Nature Communications, 8(1). https://doi.org/10.1038/s41467-017-01410-w
• Parizeau, K., Von Massow, M., & Martin, R. (2015). Household-level dynamics of food waste production and related beliefs, attitudes, and behaviours in Guelph, Ontario. Waste Management, 35, 207-217. https://doi.org/10.1016/j.wasman.2014.09.019
• Parfitt, J., Barthel, M., & Macnaughton, S. (2010). Food waste within food supply chains: quantification and potential for change to 2050. Philosophical transactions of the royal society B: biological sciences, 365(1554), 3065-3081.
• Pocol, C. B., Pinoteau, M., Amuza, A., Burlea-Schiopoiu, A., & Glogovețan, A. (2020). Food waste behavior among Romanian consumers: A cluster analysis. Sustainability, 12(22), 9708. https://doi.org/10.3390/su12229708
• Quested, T. E., Parry, A. D., Easteal, S., & Swannell, R. (2011). Food and drink waste from households in the UK. Nutrition Bulletin, 36(4), 460-467. https://doi.org/10.1111/j.1467-3010.2011.01924.x
• Russell, S. V., Young, C. W., Unsworth, K. L., & Robinson, C. (2017). Bringing habits and emotions into food waste behaviour. Resources, Conservation and Recycling, 125, 107-114. https://doi.org/10.1016/j.resconrec.2017.06.007
• Salihoglu, G., Salihoglu, N. K., Ucaroglu, S., & Banar, M. (2018). Food loss and waste management in Turkey. Bioresource technology, 248, 88-99.
• Sarker, M. A., Hoque, M., Chowdhury, A. H., & Ferdous, Z. (2021). Can organic agriculture feed the smallholders? Experience from rural Bangladesh. Asia-Pacific Journal of Rural Development, 31(1), 91-107. https://doi.org/10.1177/24551333211036938
• Scialabba, N., & Hattam, C. (2002). Organic agriculture, environment and food security. Food & Agriculture Org.
• Setti, M., Falasconi, L., Segrè, A., Cusano, I., & Vittuari, M. (2016). Italian consumers’ income and food waste behavior. British Food Journal, 118(7), 1731-1746. https://doi.org/10.1108/bfj-11-2015-0427
• Stancu, V., Haugaard, P., & Lähteenmäki, L. (2016). Determinants of consumer food waste behaviour: Two routes to food waste. Appetite, 96, 7-17. https://doi.org/10.1016/j.appet.2015.08.025
• Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K. (2008). Attitudes and behaviour towards organic products: An exploratory study. International Journal of Retail & Distribution Management, 36(2), 158-175. https://doi.org/10.1108/09590550810853093
• Türkiye UN. (2021). New collaboration addresses food waste in the food and hospitality sector in Turkey. Türkiye. https://turkiye.un.org/en/114697-new-collaboration-addresses-food-waste-food-and-hospitality-sector-turkey
• UNEP (2021). Worldwide food waste. ThinkEatSave. https://www.unep.org/thinkeatsave/get-informed/worldwide-food-waste
• USDA. (2022). Food waste FAQs. https://www.usda.gov/foodwaste/faqs
• Visschers, V. H., Wickli, N., & Siegrist, M. (2016). Sorting out food waste behaviour: A survey on the motivators and barriers of self-reported amounts of food waste in households. Journal of Environmental Psychology, 45, 66-78. https://doi.org/10.1016/j.jenvp.2015.11.007
• Yılmaz, B. S., & Ilter, B. (2017). Motives underlying organic food consumption in Turkey: Impact of health, environment, and consumer values on purchase intentions. Economics World, 5(4). https://doi.org/10.17265/2328-7144/2017.04.006
• Öztürk Göktuna, B., & Hamzaoğlu, M. (2018). Organic Food Demand in Turkey: segmentation from necessity to variety. In ECOMOD 2018 Conference.