EXAMINING MOTIVATIONAL FACTORS IN LIFESTYLE ENTREPRENEURSHIP: A QUALITATIVE RESEARCH

Öz

Entrepreneurial motivation research mostly examines the entrepreneur's goals and motivations to create wealth, create social value and make a living based on the income they generate. The aim of this research is to investigate the motivation sources of a new type of entrepreneur called lifestyle entrepreneurs (LE). Literature on LE have stated that they are individuals who enjoy doing the job they love or are in that place for this job and prioritize the creation and consumption of the opportunities their enterprises generate. In this article, the motivation sources of the founders of 22 lifestyle entrepreneurs located in Türkiye were examined. The activities they have focused on and carried out since the day they were founded and their motivations for their establishment purposes were discussed with qualitative methods. The findings of this study reveals that the motivations that influence lifestyle entrepreneurship are in search of self-actualization and authenticity, acting with social transformation and responsibility, emphasizing entrepreneurial motivations and processes, trying to balance work and life, psychodynamic motivations and emotional compensation, aesthetics, experience and desire for high life.

Anahtar Kelimeler

• Entrepreneurship
• Lifestyle Entrepreneurship
• Motivation
• Qualitative Research

YAŞAM TARZI GİRİŞİMCİLİĞİNDE MOTİVASYONEL FAKTÖRLERİN İNCELENMESİ: NİTEL BİR ARAŞTIRMA

Öz

Girişimci motivasyon araştırmaları çoğunlukla girişimcinin servet yaratma, sosyal değer yaratma ve elde ettiği gelire dayalı geçimini sağlama hedeflerini ve motivasyonlarını inceler. Bu araştırmanın amacı, yaşam tarzı girişimcileri (YA) olarak adlandırılan yeni bir girişimci türünün motivasyon kaynaklarını araştırmaktır. YA üzerine yapılan literatür, onların sevdikleri işi yapmaktan zevk alan veya bu iş için o konumda olan ve işletmelerinin yarattığı fırsatların yaratılmasını ve tüketilmesini önceliklendiren bireyler olduklarını belirtmektedir. Bu makalede, Türkiye'de bulunan 22 yaşam tarzı girişimcisinin kurucularının motivasyon kaynakları incelenmiştir. Kuruldukları günden bu yana odaklandıkları ve gerçekleştirdikleri faaliyetler ve kuruluş amaçlarına yönelik motivasyonları nitel yöntemlerle tartışılmıştır. Bu çalışmanın bulguları, yaşam tarzı girişimciliğini etkileyen motivasyonların kendini gerçekleştirme ve özgünlük arayışı, sosyal dönüşüm ve sorumlulukla hareket etme, girişimci motivasyonlarını ve süreçlerini vurgulama, iş ve yaşam dengesini kurmaya çalışma, psikodinamik motivasyonlar ve duygusal tazminat, estetik, deneyim ve yüksek yaşam arzusu olduğunu ortaya koymaktadır.

Anahtar Kelimeler

• Entrepreneurship
• Lifestyle Entrepreneurship
• Motivation
• Qualitative Research

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