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ELECTRONIC RETAILING COMPANY LIFE CYCLE APPROACHES

Yıl 2018, Cilt: 16 Sayı: 4, 237 - 255, 31.12.2018
https://doi.org/10.11611/yead.457991

Öz

E-retailing, which is one of the business models appeared with the development of technology, is crucial for the company life cycle. Companies’ long lasting success is closely linked to the strategy they develop for the company life cycle. The ones which cannot adopt and transform themselves are out of the social and economic system. The life cycle stages of a retail company are considered to be related with information management systems. The main goal in this study is to investigate the factors affecting the life cycle at e-retaining and to classify e-retailing approaches. With this regard, e-retailing life cycle variables are formed through investigating the studies covering life cycle and e-retaining life cycle published from 1970 to 2018

Kaynakça

  • Arsham, H., 2017. Baltimore Üniversitesi. [Çevrimiçi] Available at: http://home.ubalt.edu/ntsbarsh/stat-data/Forecast.htm#rLifeCyscle[Erişildi: 24 05 2017].
  • Ashworth, C. J., 2011. Marketing and organisational developmentin e-SMEs: understanding survival and sustainabilityin growth-oriented and comfort-zone pure-playenterprises in the fashion retail industry. Marketing and Retail Division, 8(2), pp. 165-201.
  • Aspava, 2010. Teknoloji Açığı ve Ürün Dönemi Teoremleri. [Çevrimiçi] Available at: https://asbava.blogspot.com.tr/2010/12/teknoloji-acg-ve-urun-donemi-teoremleri.html[Erişildi: 30 06 2017].
  • Black, E. L., 1998. Life-cycle impacts on the incremental value-relevance of earnings and cash flow measures.. Journal of Financial Statement Analysis, pp. 40-57.
  • Brockhoff, K., 1967. A test for the product life cycle.. Econometrica, Journal of the Econometric Society,, pp. 472-484.
  • Cenfetelli, R. T. & Benbasat, I., 2002. MEASURING THE E-COMMERCE CUSTOMER SERVICE LIFE CYCLE. Poland,Gdansk, Proceedings of the 10th European Conference on Information Systems, Information Systems and the Future of the Digital Economy, ECIS 2002.
  • Davidson, W., Bates, A. D. & Bass, S. J., 1976. The retail life cycle. Retailing: The evolution and development of retailing. Harvard Business Review, pp. 89-96.
  • Dunne, P. M., Lusch, R. F. & Carver, J. R., 2014. Retailing. USA: South-Western Cengage Learning.
  • Er, İ., 2014. Yeni Ürün Geliştirme. %1 içindePazarlama İlkeler ve Yönetim. Bursa: Ekin Yayınevi, p. 332.
  • Euromsg, 2016. Üyelerinizi Yaşam Döngülerinin Doğru Aşamasında Yakalayın!. [Çevrimiçi] Available at: http://blog.euromsg.com/uyelerinizi-yasam-dongulerinin-dogru-asamasinda-yakalayin/[Erişildi: 17 Ocak 2018].
  • Gökşin, E., 2017. Dijital Pazarlama Temelleri. 1 dü. İstanbul: Abaküs.
  • Grabowski, H. G. & Mueller, D. C., 1975. Life-Cycle Effects on Corporate Returns on Retentions. The Review of Economics and Statistics, 4(57), pp. 400-409.
  • Grewal, D., Levy, M., Persaud, A. & Lichti, S., 2013. Marketing, 2ce. 2 dü. Kanada: Hill.
  • Hall, R., 1978. Stochastic Implications of the Life Cycle--Permanent Income Hypothesis: Theory and Evidence. Journal Of Political Economy,, Business Source Complete, EBSCOhost,, p. 971.
  • İdeasoft, 2015. E-perakendecilik nedir? IdeaSoft E-ticaret Blog. [Çevrimiçi] Available at: https://www.eticaret.com/blog/e-perakendecilik-nedir/[Erişildi: 30 08 2017].
  • Ives, B. & Mason, R. O., 1990. Can Information Technology Revitalize Your Customer Service?. Academy of Management, 4(4), pp. 52-69.
  • Kingsnorth, S., 2017. Dijital pazarlama Stratejisi. 1 dü. Ankara: Nobel Akademi.
  • Kotler, P., 2010. Pazarlama 3.0. İstanbul: Optimist.
  • Marsiglia, A. J., 2010. Summary of the Electronic Commerce Life Cycle Paper. [Çevrimiçi] Available at: http://www.lead-inspire.com/Papers-Articles/Leadership-Management/Summary%20of%20the%20Electronic%20Commerce%20Life%20Cycle%20123010.pdf[Erişildi: 01 02 2018].
  • Mayyas, A., Omar, M., Hayajneh, M. & Mayyas, A., 2017. Vehicle's lightweight design vs. electrification from life cycle assessment perspective. Journal Of Cleaner Production, pp. 687-701.
  • Miller, D. & Friesen, P. H., 1984. A Longitudinal Study of the Corporate Life Cycle. Management Science, pp. 1161-1183.
  • Mohammadi, A. ve diğerleri, 2013. Potential greenhouse gas emission reductions in soybean farming: a combined use of Life Cycle Assessment and Data Envelopment Analysis'. Journal Of Cleaner Production, pp. 89-100.
  • Mutlu, E. C., 2005. Uluslararası işletmecilik: Teori ve Uygulama. İstanbul: Beta Basım Yayım Dağıtım.
  • Reñé, A. ve diğerleri, 2017. 'Life-cycle, ultrastructure, and phylogeny of Parvilucifera corolla sp. nov. (Alveolata, Perkinsozoa), a parasitoid of dinoflagellates. European Journal Of Protistology, pp. 9-25.
  • Seghetta, M. ve diğerleri, 2017. Seaweed as innovative feedstock for energy and feed - Evaluating the impacts through a Life Cycle Assessment. Journal Of Cleaner Production, p. 150.
  • Smart Insights, 2017. Introducing RACE: a practical framework to improve your digital marketing. [Çevrimiçi] Available at: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/[Erişildi: 01 02 2018].
  • Smart Insights, 2018. Create a winning E-commerce and Retail Digital Marketing strategy. [Çevrimiçi] Available at: https://www.smartinsights.com/ecommerce-lifecycle-marketing/[Erişildi: 01 02 2018].
  • Stacey, H., 2016. An Introduction to the Ecommerce Customer Lifecycle. [Çevrimiçi] Available at: https://blog.ometria.com/ecommerce-customer-lifecycle[Erişildi: 1 Ocak 2018].
  • Şeker, Ş. E., 2017. Teknoloji Hayat Döngüsü (Technology Life Cycle). [Çevrimiçi] Available at: http://mis.sadievrenseker.com/2014/05/teknoloji-hayat-dongusu-technology-life-cycle/[Erişildi: 05 07 2017].
  • Şengül, O., 2017. 2 SAATTE A'DAN Z'YE DİJİTAL PAZARLAMA. 2. dü. İstanbul: Ceres Yayınları.
  • Taylor, M. & Taylor, A., 2012. The technology life cycle: Conceptualization and managerial implications. International Journal of Production Economics, pp. 541-553.
  • Weber, C. L., Hendrickson, C. T. & Matthews, H. S., 2009. Life cycle comparison of traditional retail and e-commerce logistics for electronic products: A case study of buy.com. USA, IEEE .
  • Whelan, E. & McGrath, F., 2002. A study of the total life cycle costs of an E-Commerce investment. A research in progress. Evaluation and Program Planning, 25(2), pp. 191-196.
  • Woodall, J., 2017. The ecommerce lifecycle and the three stages of growth. [Çevrimiçi] Available at: https://www.space48.com/blog/ecommerce/ecommerce-lifecycle-three-stages-growth[Erişildi: 01 02 2018].

ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI

Yıl 2018, Cilt: 16 Sayı: 4, 237 - 255, 31.12.2018
https://doi.org/10.11611/yead.457991

Öz



Teknolojinin gelişmesiyle
birlikte ortaya çıkan iş modellerinden biri olan e-perakende, firma yaşam
döngüsü için hayati öneme sahiptir. Uzun ömürlü olabilmeleri firma yaşam
döngüsü için oluşturacakları stratejiden geçmektedir. Uyum sağlayamayanlar,
dönüşemeyenler ise sosyal ve ekonomik sistemin dışında kalmışlardır. E-perakende
firmasının yaşam döngüsü aşamalarının, bilgi sistemleri yönetimi ile bağlantılı
olduğu düşünülmektedir. Bu çalışmada temel amaç,
e-perakendecilikte firma yaşam döngüsünü etkileyen faktörlerin
incelenmesi, bununla birlikte e-perakende yaklaşımlarının sınıflandırılmasıdır.
Bu kapsamda; 1970-2018 arasında yayınlanan yaşam döngüsü ve e-perakende yaşam
döngüsü çalışmaları incelenerek, e-perakende yaşam döngüsü değişkenleri
oluşturulmaktadır.




Kaynakça

  • Arsham, H., 2017. Baltimore Üniversitesi. [Çevrimiçi] Available at: http://home.ubalt.edu/ntsbarsh/stat-data/Forecast.htm#rLifeCyscle[Erişildi: 24 05 2017].
  • Ashworth, C. J., 2011. Marketing and organisational developmentin e-SMEs: understanding survival and sustainabilityin growth-oriented and comfort-zone pure-playenterprises in the fashion retail industry. Marketing and Retail Division, 8(2), pp. 165-201.
  • Aspava, 2010. Teknoloji Açığı ve Ürün Dönemi Teoremleri. [Çevrimiçi] Available at: https://asbava.blogspot.com.tr/2010/12/teknoloji-acg-ve-urun-donemi-teoremleri.html[Erişildi: 30 06 2017].
  • Black, E. L., 1998. Life-cycle impacts on the incremental value-relevance of earnings and cash flow measures.. Journal of Financial Statement Analysis, pp. 40-57.
  • Brockhoff, K., 1967. A test for the product life cycle.. Econometrica, Journal of the Econometric Society,, pp. 472-484.
  • Cenfetelli, R. T. & Benbasat, I., 2002. MEASURING THE E-COMMERCE CUSTOMER SERVICE LIFE CYCLE. Poland,Gdansk, Proceedings of the 10th European Conference on Information Systems, Information Systems and the Future of the Digital Economy, ECIS 2002.
  • Davidson, W., Bates, A. D. & Bass, S. J., 1976. The retail life cycle. Retailing: The evolution and development of retailing. Harvard Business Review, pp. 89-96.
  • Dunne, P. M., Lusch, R. F. & Carver, J. R., 2014. Retailing. USA: South-Western Cengage Learning.
  • Er, İ., 2014. Yeni Ürün Geliştirme. %1 içindePazarlama İlkeler ve Yönetim. Bursa: Ekin Yayınevi, p. 332.
  • Euromsg, 2016. Üyelerinizi Yaşam Döngülerinin Doğru Aşamasında Yakalayın!. [Çevrimiçi] Available at: http://blog.euromsg.com/uyelerinizi-yasam-dongulerinin-dogru-asamasinda-yakalayin/[Erişildi: 17 Ocak 2018].
  • Gökşin, E., 2017. Dijital Pazarlama Temelleri. 1 dü. İstanbul: Abaküs.
  • Grabowski, H. G. & Mueller, D. C., 1975. Life-Cycle Effects on Corporate Returns on Retentions. The Review of Economics and Statistics, 4(57), pp. 400-409.
  • Grewal, D., Levy, M., Persaud, A. & Lichti, S., 2013. Marketing, 2ce. 2 dü. Kanada: Hill.
  • Hall, R., 1978. Stochastic Implications of the Life Cycle--Permanent Income Hypothesis: Theory and Evidence. Journal Of Political Economy,, Business Source Complete, EBSCOhost,, p. 971.
  • İdeasoft, 2015. E-perakendecilik nedir? IdeaSoft E-ticaret Blog. [Çevrimiçi] Available at: https://www.eticaret.com/blog/e-perakendecilik-nedir/[Erişildi: 30 08 2017].
  • Ives, B. & Mason, R. O., 1990. Can Information Technology Revitalize Your Customer Service?. Academy of Management, 4(4), pp. 52-69.
  • Kingsnorth, S., 2017. Dijital pazarlama Stratejisi. 1 dü. Ankara: Nobel Akademi.
  • Kotler, P., 2010. Pazarlama 3.0. İstanbul: Optimist.
  • Marsiglia, A. J., 2010. Summary of the Electronic Commerce Life Cycle Paper. [Çevrimiçi] Available at: http://www.lead-inspire.com/Papers-Articles/Leadership-Management/Summary%20of%20the%20Electronic%20Commerce%20Life%20Cycle%20123010.pdf[Erişildi: 01 02 2018].
  • Mayyas, A., Omar, M., Hayajneh, M. & Mayyas, A., 2017. Vehicle's lightweight design vs. electrification from life cycle assessment perspective. Journal Of Cleaner Production, pp. 687-701.
  • Miller, D. & Friesen, P. H., 1984. A Longitudinal Study of the Corporate Life Cycle. Management Science, pp. 1161-1183.
  • Mohammadi, A. ve diğerleri, 2013. Potential greenhouse gas emission reductions in soybean farming: a combined use of Life Cycle Assessment and Data Envelopment Analysis'. Journal Of Cleaner Production, pp. 89-100.
  • Mutlu, E. C., 2005. Uluslararası işletmecilik: Teori ve Uygulama. İstanbul: Beta Basım Yayım Dağıtım.
  • Reñé, A. ve diğerleri, 2017. 'Life-cycle, ultrastructure, and phylogeny of Parvilucifera corolla sp. nov. (Alveolata, Perkinsozoa), a parasitoid of dinoflagellates. European Journal Of Protistology, pp. 9-25.
  • Seghetta, M. ve diğerleri, 2017. Seaweed as innovative feedstock for energy and feed - Evaluating the impacts through a Life Cycle Assessment. Journal Of Cleaner Production, p. 150.
  • Smart Insights, 2017. Introducing RACE: a practical framework to improve your digital marketing. [Çevrimiçi] Available at: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/[Erişildi: 01 02 2018].
  • Smart Insights, 2018. Create a winning E-commerce and Retail Digital Marketing strategy. [Çevrimiçi] Available at: https://www.smartinsights.com/ecommerce-lifecycle-marketing/[Erişildi: 01 02 2018].
  • Stacey, H., 2016. An Introduction to the Ecommerce Customer Lifecycle. [Çevrimiçi] Available at: https://blog.ometria.com/ecommerce-customer-lifecycle[Erişildi: 1 Ocak 2018].
  • Şeker, Ş. E., 2017. Teknoloji Hayat Döngüsü (Technology Life Cycle). [Çevrimiçi] Available at: http://mis.sadievrenseker.com/2014/05/teknoloji-hayat-dongusu-technology-life-cycle/[Erişildi: 05 07 2017].
  • Şengül, O., 2017. 2 SAATTE A'DAN Z'YE DİJİTAL PAZARLAMA. 2. dü. İstanbul: Ceres Yayınları.
  • Taylor, M. & Taylor, A., 2012. The technology life cycle: Conceptualization and managerial implications. International Journal of Production Economics, pp. 541-553.
  • Weber, C. L., Hendrickson, C. T. & Matthews, H. S., 2009. Life cycle comparison of traditional retail and e-commerce logistics for electronic products: A case study of buy.com. USA, IEEE .
  • Whelan, E. & McGrath, F., 2002. A study of the total life cycle costs of an E-Commerce investment. A research in progress. Evaluation and Program Planning, 25(2), pp. 191-196.
  • Woodall, J., 2017. The ecommerce lifecycle and the three stages of growth. [Çevrimiçi] Available at: https://www.space48.com/blog/ecommerce/ecommerce-lifecycle-three-stages-growth[Erişildi: 01 02 2018].
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Metin Akbulut 0000-0002-0296-8934

Yayımlanma Tarihi 31 Aralık 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 16 Sayı: 4

Kaynak Göster

APA Akbulut, M. (2018). ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI. Journal of Management and Economics Research, 16(4), 237-255. https://doi.org/10.11611/yead.457991
AMA Akbulut M. ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI. Journal of Management and Economics Research. Aralık 2018;16(4):237-255. doi:10.11611/yead.457991
Chicago Akbulut, Metin. “ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI”. Journal of Management and Economics Research 16, sy. 4 (Aralık 2018): 237-55. https://doi.org/10.11611/yead.457991.
EndNote Akbulut M (01 Aralık 2018) ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI. Journal of Management and Economics Research 16 4 237–255.
IEEE M. Akbulut, “ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI”, Journal of Management and Economics Research, c. 16, sy. 4, ss. 237–255, 2018, doi: 10.11611/yead.457991.
ISNAD Akbulut, Metin. “ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI”. Journal of Management and Economics Research 16/4 (Aralık 2018), 237-255. https://doi.org/10.11611/yead.457991.
JAMA Akbulut M. ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI. Journal of Management and Economics Research. 2018;16:237–255.
MLA Akbulut, Metin. “ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI”. Journal of Management and Economics Research, c. 16, sy. 4, 2018, ss. 237-55, doi:10.11611/yead.457991.
Vancouver Akbulut M. ELEKTRONİK PERAKENDECİLİKTE FİRMA YAŞAM DÖNGÜSÜ YAKLAŞIMLARI. Journal of Management and Economics Research. 2018;16(4):237-55.