Dijital Sosyolojide Yapısalcı Bir Çerçeve: Algoritmik Mit, Ritüel ve Mübadele

Yıl 2025, Sayı: 19, 100 - 121, 23.12.2025

Nuriye Çelik

https://doi.org/10.55609/yenimedya.1771512

Öz

Bu çalışma, dijital toplumun kültürel dinamiklerini anlamak için Claude Lévi-Strauss’un yapısalcı yaklaşımını dijital bağlama uyarlamayı amaçlamaktadır. Dijitalleşme, toplumsal ilişkilerden anlam üretimine kadar birçok alanda algoritmalar, platform mantıkları ve veri odaklı süreçler aracılığıyla yeni bir sosyoteknik düzen oluşturmuştur. Çalışmada, Lévi-Strauss’un mit, ritüel ve mübadele kavramları dijital toplumun özgün örnekleriyle (QAnon, Mavi Balina oyunu, Düz Dünya topluluğu) birlikte ele alınmaktadır. Araştırma, ikincil kaynaklar ve medya verileri üzerinden teorik-yorumlayıcı bir tasarım benimsemiş; ikili karşıtlıklar, anlatısal dönüşüm ve algoritmik görünürlük gibi üç temel kod üzerinden tematik çözümleme yapılmıştır. Bulgular, dijital mitlerin toplumsal kaygıları sembolik düzeyde düzenlediğini, ritüellerin (beğeni, hashtag, meydan okumalar) aidiyet ve kimlik inşasında işlev gördüğünü, dijital mübadelenin (beğeni, takip, veri paylaşımı) ise platformların algoritmik seçiciliğiyle yeniden şekillendiğini göstermektedir. Böylece yapısalcı çerçevenin dijital toplumda anlamlı ve üretken bir analiz aracı olduğu; ancak algoritmalar, dikkat ekonomisi ve platform ekonomileri gibi yeni dinamiklerin bu çerçeveye ek katmanlar eklediği saptanmıştır. Çalışma, dijital sosyolojinin teorik zenginliğini artırmak için yapısalcılığın disiplinlerarası kullanımlarına dikkat çekmekte; gelecekteki araştırmalar için algoritmaların teknik boyutlarının da bu yaklaşımla bütünleştirilmesini önermektedir.

Anahtar Kelimeler

Dijital Toplum , Claude Lévi-Strauss , Algoritmik Mitler , Ritüel , Mübadele.

A Structuralist Framework for Digital Sociology: Algorithmic Myths, Rituals, and Exchanges

Öz

This study aims to adapt Claude Lévi-Strauss’s structuralist approach to the digital context in order to understand the cultural dynamics of the digital society. Digitalization has created a new socio-technical order through algorithms, platform logics, and data-driven processes that shape areas ranging from social relations to meaning-making. The concepts of myth, ritual, and exchange proposed by Lévi-Strauss are examined alongside unique digital examples (e.g., QAnon, the Blue Whale game, Flat Earth communities). The research adopts a theoretical-interpretive design based on secondary sources and media data, conducting thematic analysis through three main codes: binary oppositions, narrative transformation, and algorithmic visibility. Findings indicate that digital myths symbolically organize societal anxieties, rituals (likes, hashtags, challenges) function as tools for belonging and identity construction, and digital exchange (likes, follows, data sharing) is reshaped by platforms’ algorithmic selectivity. The study demonstrates that a structuralist framework offers a meaningful and productive tool for analysing digital society, though new dynamics -such as algorithms, the attention economy, and platform economies -add further layers to this approach. It highlights the interdisciplinary potential of structuralism for enriching digital sociology and suggests that future research should integrate the technical dimensions of algorithms into this framework.

Anahtar Kelimeler

Digital Society , Claude Lévi-Strauss , Algorithmic Myths , Ritual , Exchange.

Kaynakça

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