CREATIVE ECONOMY AND SUSTAINABILITY: THE CASE OF THE MUSIC INDUSTRY

Abstract

ABSTRACT This study examines the role and possible impact of the music industry on sustainable development goals in the context of the creative economy. While the music industry stands out as a tool to promote cultural diversity and social integration, it is also considered as an important economic sector. The creative industry and creative economy define the transformation of individual creativity into an economic resource, and have the potential to increase social welfare and indirectly support environmental sustainability. In the study, which was designed on the axis of case study, one of the qualitative research method designs, the sustainability practices and policies of various actors of the music industry in the last three years within the framework of the United Nations Sustainable Development Goals (SDGs) were analyzed and interpreted through document analysis method. The findings of the study reveal that there are differences in the approaches of the selected music industry companies towards the SDGs. In particular, it was observed that “Decent Work and Economic Growth”, “Gender Equality”, “Climate Action” and “Peace, Justice and Strong Institutions” were adopted as priority issues by the analyzed companies. However, goals such as “End Poverty”, “Clean Water and Sanitation” and “End Hunger” are not among the priorities, and companies may need to make more efforts in these areas. In addition, it was found that some companies have taken steps towards social sustainability goals such as “Quality Education” and “Reducing Inequality”. In conclusion, it is emphasized that the music industry is an important actor contributing to sustainable development. Sustainability standards for the music industry can be developed. The study aims to contribute to an in-depth understanding of the relationship between sustainability and the music industry as an important element of the creative economy.

Keywords

• Keywords: Music Industry
• Creative Economy
• Culture Industry
• Sustainability
• Sustainable Development Goals

YARATICI EKONOMİ VE SÜRDÜRÜLEBİLİRLİK: MÜZİK ENDÜSTRİSİ ÖRNEĞİ

Öz

ÖZ Yapılan çalışmada, yaratıcı ekonomi bağlamında müzik endüstrisinin sürdürülebilir kalkınma amaçları üzerindeki rolü ve olası etkisi incelenmektedir. Müzik endüstrisi, kültürel çeşitliliği teşvik eden ve sosyal bütünleşmeyi sağlayan bir araç olarak öne çıkarken, aynı zamanda önemli bir ekonomik sektör olarak da değerlendirilmektedir. Yaratıcı endüstri ve yaratıcı ekonomi bireysel yaratıcılığın ekonomi kaynağına dönüşümünü tanımlamakta, toplumsal refahı artırma yönü ile çevresel sürdürülebilirliği dolaylı olarak destekleme potansiyeline sahiptir. Nitel araştırma yöntemi desenlerinden Durum çalışması (case study) ekseninde kurgulanan çalışmada, Birleşmiş Milletler Sürdürülebilir Kalkınma Amaçları (SKA) çerçevesinde müzik endüstrisinin çeşitli aktörlerinin son üç yıldaki sürdürülebilirlik uygulamaları ve politikaları dokuman analizi yöntemi ile analiz edilmiş ve yorumlanmıştır. Araştırmanın bulguları, seçilen müzik endüstrisi şirketlerinin SKA’lara yönelik yaklaşımlarında farklılıklar olduğunu ortaya koymaktadır. Özellikle “İnsana Yaraşır İş ve Ekonomik Büyüme”, “Toplumsal Cinsiyet Eşitliği”, “İklim Eylemi” ve “Barış, Adalet ve Güçlü Kurumlar” amaçlarının incelenen şirketler tarafından öncelikli konular kapsamında benimsendiği görülmüştür. Bununla birlikte, “Yoksulluğa Son”, “Temiz Su ve Sanitasyon” ve “Açlığa Son” gibi amaçların öncelikli konular arasında yer almaması, bu alanlarda şirketlerin daha fazla çaba göstermesi gerekebilir. Ayrıca, bazı şirketlerin “Nitelikli Eğitim” ve “Eşitsizliğin Azaltılması” gibi sosyal sürdürülebilirlik amaçlarına yönelik adımlar attığı tespit edilmiştir. Sonuç olarak, müzik endüstrisinin sürdürülebilir kalkınmaya katkı sağlayan önemli bir aktör olduğu vurgulanmıştır. Müzik endüstrisine ilişkin sürdürülebilirlik standartları geliştirilebilir. Çalışma, yaratıcı ekonominin önemli unsuru olan müzik endüstrisi ve sürdürülebilirlik arasındaki ilişkinin derinlemesine anlaşılmasına katkıda bulunmayı hedeflemektedir.

Anahtar Kelimeler

• Müzik Endüstrisi
• Yaratıcı Ekonomi
• Kültür Endüstrisi
• Sürdürülebilirlik
• Sürdürülebilir Kalkınma Amaçları

Kaynakça

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