THE ROLE AND EFFECT OF HUMAN CAPITAL AND R&D ON THE SALES OF NEW PRODUCT: A STUDY ON THE INNOVATION PERFORMANCE OF THE MANUFACTURING INDUSTRY OF KEIHANSHIN REGION IN JAPAN
Öz
In this study, the updated version of the survey designed to examine the Finnish national innovation system has been applied to analyze the manufacturing industry in Osaka, Kyoto, Kobe and Sakai in the Keihanshin region. The innovation performance of Japan in 2018 has been evaluated by using the data obtained from the survey. The study has examined the influence of innovation factors on company performance and searched the amount allocated to R&D expenditures and the effects of university graduates on the new product through modeling technique and directly referring to innovation (the percentage of the new product in sales). The data obtained as a result of the survey in the study; the factors affecting innovation performance were tabulated and interpreted on behalf of the region. The findings have indicated that big companies are more innovation-oriented. It has also been concluded that the most significant factors ensuring innovation within the companies are R&D and the experience of the companies. Moreover, it has been noticed that companies view know-how as a key in gaining an advantage in competition. After examining the innovation performance, Least Squares (Least Squares) regression analysis was used under the assumption of normality since the share of the new product in sales, which is used as an innovation production function output, is a continuous variable for the model established. Econometric findings show that human capital and R&D expenditures positively affect the share of new products in sales. The results of the econometric analysis show that the findings of the model are reliable.
Anahtar Kelimeler
Innovation, New Product Development, Manufacturing Industry, Regional Development, R&D, Human Capital.
Kaynakça
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