“Why Corporate Social Responsibility: A New Concept In The 21st Century”

Öz

Anahtar Kelimeler

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Neden Şirketlerin Sosyal Sorumluluğu: 21. Yuzyilda Yeni Bir Kavram

Öz

ile en cok gelir elde etmektir. Ote taraftan etik degerlere onem veren isadamlari halka ve kendilerine karsi sorumluluklarinin da bilincinde olurlar. Bu sorumluluklarin yerine getirilmesi ahlaki ve sosyal sorumluluk davranisini olusturur. Sirketlerin Sosyal performansi kavrami is ve toplum literaturunde yillarca kullanilmis ise de cogunlukla bu kavram Sirketlerin sosyal sorumlulugu, sirketlerin sosyal activiteleri ya da is dunyasi ve sosyal cevre arasindaki iletisim kavramlari ile esanlamli olarak kullanilmistir. Bu makale kisaca Sirketlerin sosyal Sorumlulugu kavramini performans ve raporlama konularini ele alarak inceleyecektir

Anahtar Kelimeler

• Sirketlerin Sosyal Sorumlulugu, Sirketler, Performans, Raporlama

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