İş Modeli İnovasyonu İle Rekabetçi Bir Avantaj Yakalamak

Öz

In the world and Turkey there are many companies that both survive and increase their market shares and profits by changing business models. Business model innovation is one of the best and prevailing methods to tackle with the difficulties emerged in crisis and recession periods and the other endangering factors that should be reacted at once as well as to increase market share and to make profit. In this study, some significant points that companies have to consider for taking competitive advantage by business model innovation are indicated. Taking these findings into consideration will help managers to cope with the crises caused by environmental and/or organizational factors.

Anahtar Kelimeler

• Business Model, Business Model Innovation, Crisis.

İş Modeli İnovasyonu İle Rekabetçi Bir Avantaj Yakalamak

Öz

Dünyada ve Türkiye’de iş modelini değiştirmek suretiyle hayatta kalan ve pazar payı ile karını artıran pek çok şirket mevcuttur. İş modeli inovasyonu, krizden ve resesyon dönemlerinden ve diğer acil tepki gösterilmesi gereken durumlardan kutulmanın da, pazar payını artırmanın da kar elde etmenin de en iyi ve geçerli yoludur. Bu çalışmada işletmelerin iş modeli inovasyonu ile rekabetçi bir avantaj yakalamaları için dikkate alması gereken hususlar tespit edilmiştir.Bu tespitlerin yöneticiler tarafından dikkate alınması, çevresel ve/veya örgütsel faktörlerden kaynaklanan krizlere karşı işletmelerin başarı ile çıkmasına yardımcı olacaktır.

Anahtar Kelimeler

• İş Modeli, İş Modeli İnovasyonu, Kriz.

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