“Akademik Kurumlarda Örgüt Sağlığı ve Örgüt Sağlığını Etkileyen Değişkenlerin Analizi”

Yıl 2008, Cilt: 15 Sayı: 2, 133 - 144, 01.06.2008

Sema Polatçı Rıfat Kamaşak Kadir Ardıç Füsun Bulutlar Adem Kaya

Öz

Anahtar Kelimeler

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Örgütsel İletişim İklimi ve İş Tatmininin Çalışanların Kurumsal İtibar Algıları Üzerindeki Etkileri

Öz

Örgütsel çıktılar üzerindeki olumlu etkisi nedeni ile, çalışanlara ait kurumsal itibar algısı kavramı son yıllarda büyük önem kazanmıştır. Bu bağlamda araştırmanın temel amacı, algılanan dış itibarın öncellerini incelemek olmuştur. Söz konusu amaca ulaşmak için oluşturulan iki farklı model vasıtası ile, 375 firma çalışanından toplanan veriler öncelikle üç aşamalı regresyon analizine tabi tutulmuş ve iş tatmininin örgütsel iletişim iklimi ile algılanan dış itibar arasındaki mevcut ilişkideki dolaylı etkisi incelenmiştir.Daha sonra ise, hiyerarşik regresyon analizi kullanılarak örgütsel iletişim ikliminin, iş tatmini ile algılanan itibar arasındaki ilişkideki direkt rolü incelenmiştir. Sonuç olarak iş tatmini,örgütsel iletişim iklimi ile algılanan dış itibar arasındaki ilişkide bir ara değişken olarak ortaya çıkmış ve bu nedenle, örgütsel iletişim ikliminin iş tatmini ile kurumsal itibar algısı arasındaki ilişkide herhangi bir moderatör (direkt etkileyici) etkisinin olmadığı görülürken, kurumsal itibar algısı üzerinde ancak iş tatmini vasıtası ile dolaylı bir etki yarattığı sonucuna varılmıştır

Anahtar Kelimeler

Algılanan Dış İtibar, İş Tatmini, Örgütsel İletişim İklimi

Kaynakça

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