Benliğin Bilinçdışı Düşüncelerini Anlamak: Nitel Araştırmada Imgesel Metafor Çıkarımı Tekniği
Öz
Anahtar Kelimeler
Kaynakça
- REFERENCES
- Bluhm, D. J., Harman, W., Lee, T. W., & Mitchell, T. R. (2011). Qualitative research in management: A decade of progress. Journal of Management Studies, 48, 1866–1891.
- Casula, C. C. (2022). Stimulating unconscious processes with metaphors and narrative. American Journal of Clinical Hypnosis, 64, 339–354.
- Coulter, R. A. (2006). Consumption experiences as escape: An application of the Zaltman Metaphor Elicitation Technique. In R. W. Belk (Ed.), Handbook of Qualitative Research Methods in Marketing (pp. 400418). Edward Elgar Publishing.
- Coulter, R. A., Zaltman, G., & Coulter, K. S. (2001). Interpreting consumer perceptions of advertising: An application of the Zaltman Metaphor Elicitation Technique. Journal of Advertising, 30, 1–21.
- Ellis, G., & Ibrahim, N. (2021). Using metaphor elicitation with pre-primary children learning English. ELT Journal, 75, 256–266.
- Gioia, D. A., & Mehra, A. (1996). [Review of the book Sensemaking in organizations, by K. Weick]. The Academy of Management Review, 21, 1226–1240.
- Hancock, C., & Foster, C. (2020). Exploring the ZMET methodology in services marketing. Journal of Services Marketing, 34, 48–58.
Ayrıntılar
Birincil Dil
Türkçe
Konular
Ekonometri (Diğer)
Bölüm
Araştırma Makalesi
Yazarlar
Yonca Deniz Gürol
0000-0002-0618-5750
Türkiye
Yayımlanma Tarihi
31 Aralık 2023
Gönderilme Tarihi
30 Ekim 2023
Kabul Tarihi
21 Aralık 2023
Yayımlandığı Sayı
Yıl 2023 Cilt: 9 Sayı: 2