Büyük Veri: Fırsatlar Kaynağı mı Yoksa Yeni Sorunlar Yumağı mı?

Öz

Büyük Veri (Big Data) fenomeni gelişmiş ülkelerde iş dünyasının en çok konuşulan konularından biridir. Vaad ettiği faydalar açısından tüm işletmelerin peşinden koştuğu, ancak elde edilmesinin ve faydalarından yararlanmanın son derece zor, bir o kadar da zahmetli olduğu Büyük Veri olgusu işletmeler için büyük vaadler içerebildiği kadar yeni kaosların ve sıkınıtıların başlangıcı da olabilecektir. Bu çalışmada Büyük Veri olgusunun ne olduğu, bu derece büyük bir fenomen olmasının sebepleri, mevcut uygulama sonuçlarının neler olduğu, işletmeler açısından getireceği zorluklar ve doğuracağı sıkıntılar ile Büyük Veri uygulamasının başarılı olabilmesi için gereken hususlar literatür bilgileri ışığında ele alınmaya çalışılmıştır.

Anahtar Kelimeler

• Büyük Veri,Analitik,Veri Bilimci,Analist,Bilişim Teknolojisi

Kaynakça

1. Abreu, A. & Acker, A. (2013), 'Context and collection: A research Agenda for Small Data', iConference 2013 Preceedings February 12-15, 2013, Fort Worth, USA.
2. Ariker, M. (2013), 'Building a data driven organization', McKinsey & Company https://www.youtube.com/watch?v=dhpWu-0mfJQ.
3. Barton, D. & Court, D. (2012), 'Making advanced analytics work for you', Harvard Business Review October.
4. Bertolucci, J. (2012), 'Marketing Analytics: How To Start Without Data Scientists', InformationWeek http://www. informationweek. com/bigdata/news/big-data-analytics/marketinganalytics-how-to-start-without-datascientists/240142289, 12.
5. Brynjolfsson, E.; Hammerbacher, J. & Stevens, B. (2011), 'Competing through data: Three Experts Offer Their Game Plans', McKinsey Quarterly 4.
6. Bughin, J.; Chui, M. & Manyika, J. (2010), 'Clouds, big data, and smart assets', McKinsey Quarterly 1.
7. Capgemini, R. (2012), 'The Deciding Factor: Big Data & Decision Making', http://www.capgemini.com/insights-and-resources/by-publication/the-deciding-factor-big-data-decision-making/?,d=6C800B16-E3AB-BC55-00F4-5411F5DC6A8C, February, 2012.
8. CEBR (2013), 'Data Equity Unlocking The Value of Big Data', http://www.sas.com/offices/europe/uk/downloads/data-equity-cebr.pdf, 15.04.2015.

9. Cordo, E. (2014), '2014: A Year in Which Big Data Dominated Every Conversation', DataInformed http://data-informed.com/2014-year-big-data-dominated-every-conversation/, December 15, 2014.
10. Court, D. (2015), 'Getting big impact from big data', McKinsey Quarterly 1.
11. Court, D. (2012), 'Putting Big Data And Advanced Analytics to Work', McKinsey Quarterly October.
12. Davenport, H. T. & Patil, D. (2013), Veri Bilimcilik, HBR Türkiye..
13. Davenport, T.; Barth, P. & Bean, R. (2012), 'How Big Data is Different', MIT Sloan Management Review Fall.
14. DeGoes, J. (2013), ''Big data' is dead. What's next?', http://venturebeat.com/2013/02/22/big-data-is-dead-whats-next/?goback=2Egde-62438-member-217099766, February 22, 2013.
15. Devlin, B. (2013), 'Big Analytics rather than Big Data', http://www.b-eye- network.com/blogs/devlin/archives/2013/02/big-analytics-r.php, February 5, 2013.
16. Erkan, S. (2015), 'Büyük Veri - Big Data Nedir? Uygulamalar ve Fırsatlar [Yönetici Özeti]', http://www.karel.com.tr/blog/buyuk-veri-big-data-nedir-uygulamalar-ve-firsatlar-yonetici-ozeti., 15.04.2014.
17. Ferguson, R. (2013), 'Competitive Advantage with Data? Maybe ... Maybe Not', MIT Sloan Management Review March.
18. Groves, P.; Kayyali, B.; Knott, D. & van Kuiken, S. (2013), 'The big data revolution in healthcare', McKinsey Quarterly January.
19. Harris, J. G. & Mehrotra, V. (2015), 'The recent emergence of the digital enterprise has created a seemingly insatiable management appetite to amass and analyze data', MIT Sloan Management Review Fall.
20. Harris, J. G. & Mehrotra, V. (2014), 'Letting Value From Your Data Scientists', MIT Sloan Management Review Fall.
21. Iqbal, R. T. (2014), 'Data Science: What are the key skills of a Data Scientist?', Quora 10.
22. Johnson, J. E. (2012), 'Big Data + Big Analytics = Big Opportunity', Financial Executive July/August.
23. Kemp, L. L. (2013), 'Big Data -Legal Rights and Obligations', http://www.kemplittle.com/Publications/WhitePapers/Big%20Data %20Legal%20Rights%20and%20Obligations%202013.pdf, January, 2013.
24. Lampitt, A. (2013), 'Hadoop: Analysis at massive scale in Infoworld', http://resources.idgenterprise.com/original/AST-0084522-IW-Big-Data-rerun-1-all-sm.pdf, 8-12, Winter 2013.
25. LaValle, S.; Lesser, E.; Shockley, R.; Hopkins, M. S. & Kruschwitz, N. (2013), 'Big Data + Big Analytics = Big Opportunity', MIT Sloan Management Review 21.
26. LCIA (2011), 'Big Data: Big Opportunities to Create Business Value', http://poland.emc.com/microsites/cio/articles/big-data-big-opportunities/LCIA-BigData-Opportunities-Value.pdf.
27. Lohr, S. (2012), 'The age of big data', New York Times 11.
28. Marchand, D. & Peppard, J. (2013), 'Why IT fumbles analytics', Harvard Business Review January-February.
29. McAfee, A. & Brynjolfsson, E. (2012), 'Büyük Veri, Yönetim Devrimi', Harvard Business Review Türkiye Ekim.
30. McGuire, T. (2013), 'Making data analytics work: Three key challenges', http://www.mckinsey.com/insights/business-technology/making-data-analytics-work.
31. McKinsey (2015), 'Big Data: The Next Frontier for Competition-Deep Analytical talent: Where are they now?', http://www.mckinsey.com/assets/dotcom/HomeFeatures/BigData/MCK-Q-BigData-rollover.html.
32. McKinsey, G. I. (2011), 'Big Data: The Next Frontier for Innovation, Competition and Productivity', http://www.mckinsey.com/insights/business-technology/-next-frontier-for-innovation, 15.04.2014.
33. NESSI (2012), 'Big Data White Paper', http://www.nessi europe.com/Files/Private/NESSI- WhitePaper-BigData.pdf, 15.04.2015.
34. Partners, N. (2012), 'Big Data Executive Survey: Creating a Big Data Environment to Accelerate Business Value', http://newvantage.com/wp-content/uploads/2012/12/NVP-Big-Data-Survey-Accelerate-Business-Value.pdf.
35. Power, D. (2015), 'Does the term big data have utility for managers?', http://dssresources.com/faq/.
36. Power, D. (2013), Decision Support, Analytics, and Business Intelligence, McGraw Hill.
37. Ronca, J. & Vaade, E. (2012), 'Using Big Data: Scalable, Visually Interpretable Methods For Institutional Research', http://www.wiscape.wisc.edu/docs/wiscapedocuments/using-big-data-scalable-visually-interpretable-methods-for-institutional-research-(presentation-slides).pdf?sfvrsn=4.
38. Schadler, T. & McCarthy, J. (2012), 'Mobile is The New Face of Engagement', Forrester Research 13.
39. Wielki, J. (2013), Implementation of Big Data Concept in Organizations - possibilities, impediments and challenges, in 'Proceedings of the 2013 Federated Conference on Computer Science and Information Systems'.
40. Zikopoulos, P. D.; deRoos, K.; Parasuraman, T.; Deutsch, J.; Giles, D. & Corrigan, D. (2013), Harness the Power of Big Data: The IBM Big Data Platform, McGraw Hill.