Öz
Bu çalışmada, firmaların yenilik süreci ile ürün kalite iyileştirme ve yeni ürün tanıtım stratejileri arasındaki ilişkiyi inceliyoruz. Odak noktamız, firmaların ürün kalitesini iyileştirme ve çeşitlerini genişletme hedefleri arasındaki ayrımdır. Türkiye İstatistik Kurumu (TÜİK) Yenilik Araştırması'nın 2014-2016 yılları arasındaki verilerini kullanıyoruz. Tanımlayıcı sonuçlara göre ürün kalitesinin önemli olduğunu bildiren firmarların sayısı ürün çeşitliliğinden daha fazladır. Logit tahmin sonuçları ise, ürün çeşitliliği hedef göstergelerinin çoğu ve teknoloji seviyesi, firma türleri için ürün yeniliği olasılığı ile anlamlı ve pozitif olarak ilişkilidir. Firmaların patent başvuruları ile küçük ve orta ölçekli firmalar için ürün yeniliği olasılığı arasında pozitif bir ilişki olduğunu göstermektedir. Ayrıca, Çeşitlilik hedefi ile yenilik olasılığı artarken, kalite hedefi ile ilgili göstergeler anlamsızdır.
Anahtar Kelimeler
Kaynakça
- Aghion, P., & Peter, H. (1992). A model of growth through creative destruction. Econometrica, 60(2), 323–351.
- Bogliacino, F., & Pianta, M. (2016). The Pavitt Taxonomy, revisited: patterns of innovation in manufacturing and services. Economia Politica, 33(2), 153–180. [CrossRef]
- Cozzi, G., & Spinesi, L. (2006). How much Horizontal innovation is consistent with vertical innovation? Research in Economics, 60(1), 47–53. [CrossRef]
- Grossman, G. M., & Helpman, E. (1991). Quality ladders in the theory of growth. The Review of Economics Studies, 58(1), 43–61. [CrossRef]
- Gunday, G. Ulusoy, G. Kilic, K. Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133, 662–676. [CrossRef]
- Karabulut, A. T. (2015). Effects of innovation strategy on firm performance: A study conducted on manufacturing firms in Turkey. Procedia – Social and Behavioral Sciences, 195, 1338–1347. [CrossRef]
- Kim, Y., & Lui S. S. (2015). The impacts of external network and business group on innovation: Do the types of innovation matter? Journal of Business Research, 68(9), 1964–1973. [CrossRef]
- Klomp, L., & Van Leeuwen, G. (2001). Linking innovation and firm performance: A new approach. International Journal of the Economics of Business, 8(3), 343–364. [CrossRef]
- Lööf, H., & Heshmati, A. (2002). Knowledge capital and performance heterogeneity: A firm-level innovation study. International Journal of Production Economics, 76(1), Vol. 61–85. [CrossRef]
- Rogers, M. (2004). Networks, firm size and innovation. Small Business Economics, 22(2), 141–153. [CrossRef]
- Romer, PM. (1990). Endogenous technological change. Journal of Political Economy, 98(5), 71–102. [CrossRef]
- Roper, S. (1997). Product innovation and small business growth: a comparison of the strategies of German, U.K. and Irish Companies. Small Business Economics, 9, 525–537. [CrossRef]
- Solow, M. R. (1956). A contribution to the theory of economic growth. The Quarterly Journal of Economics, 70(1), 65–94. [CrossRef]
Öz
In this study, we examine the association between firms’ innovation process and their product quality improvement and new product introduction strategies. Our focus is on the distinction between firms’ product quality improvement and variety extension objectives. We use data from Turkish Statistical Institute (TURKSTAT) Innovation Survey between the years 2014 and 2016. According to the descriptive results, number of firms report that product quality as very important is greater than the firms report that product variety. Logit estimations results show that majority of the product variety objective and technology level indicators are significant and positively related with probability of product innovation. There is also a positive relationship between probability of product innovation and patent applications for small and medium sized firms. Moreover, probability of innovation is positively related with variety objective whereas quality objective indicators are insignificant.
Anahtar Kelimeler
Kaynakça
- Aghion, P., & Peter, H. (1992). A model of growth through creative destruction. Econometrica, 60(2), 323–351.
- Bogliacino, F., & Pianta, M. (2016). The Pavitt Taxonomy, revisited: patterns of innovation in manufacturing and services. Economia Politica, 33(2), 153–180. [CrossRef]
- Cozzi, G., & Spinesi, L. (2006). How much Horizontal innovation is consistent with vertical innovation? Research in Economics, 60(1), 47–53. [CrossRef]
- Grossman, G. M., & Helpman, E. (1991). Quality ladders in the theory of growth. The Review of Economics Studies, 58(1), 43–61. [CrossRef]
- Gunday, G. Ulusoy, G. Kilic, K. Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133, 662–676. [CrossRef]
- Karabulut, A. T. (2015). Effects of innovation strategy on firm performance: A study conducted on manufacturing firms in Turkey. Procedia – Social and Behavioral Sciences, 195, 1338–1347. [CrossRef]
- Kim, Y., & Lui S. S. (2015). The impacts of external network and business group on innovation: Do the types of innovation matter? Journal of Business Research, 68(9), 1964–1973. [CrossRef]
- Klomp, L., & Van Leeuwen, G. (2001). Linking innovation and firm performance: A new approach. International Journal of the Economics of Business, 8(3), 343–364. [CrossRef]
- Lööf, H., & Heshmati, A. (2002). Knowledge capital and performance heterogeneity: A firm-level innovation study. International Journal of Production Economics, 76(1), Vol. 61–85. [CrossRef]
- Rogers, M. (2004). Networks, firm size and innovation. Small Business Economics, 22(2), 141–153. [CrossRef]
- Romer, PM. (1990). Endogenous technological change. Journal of Political Economy, 98(5), 71–102. [CrossRef]
- Roper, S. (1997). Product innovation and small business growth: a comparison of the strategies of German, U.K. and Irish Companies. Small Business Economics, 9, 525–537. [CrossRef]
- Solow, M. R. (1956). A contribution to the theory of economic growth. The Quarterly Journal of Economics, 70(1), 65–94. [CrossRef]
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 21 Temmuz 2022 |
| Yayımlandığı Sayı | Yıl 2022 Cilt: 8 Sayı: 1 |
