Research Fields
Bio
EDUCATION
Postgraduate, Akdeniz University, Economic and Managerial Sciences Faculty, Marketing, 2021-
Master, Akdeniz University, Economic and Managerial Sciences Faculty, Marketing, 2019- 2021, Turkey.
(GPA: 3,35/4,00)
Master’s Thesis: “Omni Channel Retailing in Turkey: A Content Analysis Study”. July 2021.
Keywords: Omni channel, Retailing, E-commerce, Click and Collect, Content Analysis
Bachelor, Cankaya University, Economic and Managerial Sciences Faculty, International Trade, 2013-2017.
(GPA: 3,54/4,00)
PUBLICATIONS
Yetkin Özbük R.M., Aydin Ünal D., Oktay B., "Consumer Behavior in Omnichannel Retailing", in: Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, Taşkın Dirsehan, Eds., Emerald, Bingley, pp.77-98, 2020.
Oktay B., Yetkin Özbük R.M., "Segmentation of customers based on behavioral intention to use multi-channel banking and experience", Pazarlama İçgörüsü Üzerine Çalışmalar, 4(1), pp.13-26, 2020.
EXPERIENCE
Starting & Ending Date Title Company Name
March 2021 – November 2022 Export Operation Specialist Ankutsan A.Ş.
September 2020 -February 2021 Export Sales Specialist Çağdaş Yaşatan A.Ş.
August 2018 – September 2020 Reservation Personnel TUI
Institution
Publications
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