avatar
Arzan Dilek Bozkurt Doctoral İSTANBUL TİCARET ÜNİVERSİTESİ
Publication 2 Review 0 CrossRef Cited 1
2 Publication
0 Review
1 CrossRef Cited
0000-0002-7295-5733

Research Fields

Advertising Strategies Non-Profit Marketing Advertising Marketing Theory Marketing Marketing Management Digitalization Consumer Behaviour Digital Marketing Product and Brand Management

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE
Authors: Arzan Dilek Bozkurt
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1606133
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1996

0

1

1996

Publications

Marketing Silence in Zombie Firms: A Conceptual Model Proposal on Perceptual Disengagement and Loyalty Erosion
Authors: Arzan Dilek Bozkurt
Published: 2025 , İşletme
DOI: 10.57116/isletme.1733780
FAVORITE 0 TOTAL DOWNLOAD COUNT 380

0

380

A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE
Authors: Arzan Dilek Bozkurt
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1606133
FAVORITE 1 TOTAL DOWNLOAD COUNT 1996

1

1996

Articles published in
İşletme
İşletme
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
User doesn't have any peer review duties on DergiPark.

Publications

Marketing Silence in Zombie Firms: A Conceptual Model Proposal on Perceptual Disengagement and Loyalty Erosion
Authors: Arzan Dilek Bozkurt
Published: 2025 , İşletme
DOI: 10.57116/isletme.1733780
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 380

1

0

380

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.