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Arzan Dilek Bozkurt Doctoral İSTANBUL TİCARET ÜNİVERSİTESİ
Publication 2 Review 0
2 Publication
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0000-0002-7295-5733

Research Fields

Product and Brand Management Advertising Marketing Digital Marketing Non-Profit Marketing Marketing Theory Marketing Management pazarlama iletişim halkla ilişkiler reklamcılık

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE
Authors: Arzan Dilek Bozkurt
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1606133
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1714

0

1

1714

Publications

Marketing Silence in Zombie Firms: A Conceptual Model Proposal on Perceptual Disengagement and Loyalty Erosion
Authors: Arzan Dilek Bozkurt
Published: 2025 , İşletme
DOI: 10.57116/isletme.1733780
FAVORITE 0 TOTAL DOWNLOAD COUNT 193

0

193

A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE
Authors: Arzan Dilek Bozkurt
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1606133
FAVORITE 1 TOTAL DOWNLOAD COUNT 1714

1

1714

Articles published in
İşletme
İşletme
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
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