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Arzan Dilek Bozkurt Doctoral İSTANBUL TİCARET ÜNİVERSİTESİ
Publication 2 Review 0 CrossRef Cited 3
2 Publication
0 Review
3 CrossRef Cited
0000-0002-7295-5733

Research Fields

Advertising Strategies Non-Profit Marketing Advertising Marketing Theory Marketing Marketing Management Digitalization Consumer Behaviour Digital Marketing Product and Brand Management

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE
Authors: Arzan Dilek Bozkurt
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1606133
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2673

1

2

2673

Publications

Marketing Silence in Zombie Firms: A Conceptual Model Proposal on Perceptual Disengagement and Loyalty Erosion
Authors: Arzan Dilek Bozkurt
Published: 2025 , İşletme
DOI: 10.57116/isletme.1733780
FAVORITE 0 TOTAL DOWNLOAD COUNT 985

0

985

A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE
Authors: Arzan Dilek Bozkurt
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1606133
FAVORITE 2 TOTAL DOWNLOAD COUNT 2673

2

2673

Articles published in
İşletme
İşletme
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
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Publications

Marketing Silence in Zombie Firms: A Conceptual Model Proposal on Perceptual Disengagement and Loyalty Erosion
Authors: Arzan Dilek Bozkurt
Published: 2025 , İşletme
DOI: 10.57116/isletme.1733780
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 985

2

0

985

A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE
Authors: Arzan Dilek Bozkurt
Published: 2025 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: 10.61766/hire.1606133
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2673

1

2

2673

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.