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Dilek Efe
Asst. Prof. Dr.
İSKENDERUN TEKNİK ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, TURİZM İŞLETMECİLİĞİ BÖLÜMÜ
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Summary
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Research Fields
Consumer Behaviour
Innovation Management
Organisational Behaviour
Institution
İSKENDERUN TEKNİK ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, TURİZM İŞLETMECİLİĞİ BÖLÜMÜ
Publications
Comparison of Integrated Marketing Communication (IMC) Activities of Chain Hotels Specific to Social Media
Authors:
Gamze Eryılmaz
,
Damla Duman
,
Dilek Efe
Published: 2024 ,
Journal of Hospitality and Tourism Issues
DOI: 10.51525/johti.1467020
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Articles published in
Journal of Hospitality and Tourism Issues
Reviews
Equinox Journal of Economics Business and Political Studies
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