Dorothea Majeff Sta Ana profile image
Dorothea Majeff Sta Ana University of the Assumption
Publication 1 Review 0
1 Publication
0 Review

Research Fields

Product and Brand Management

Institution

University of the Assumption

Popular Publications

How does brand experience affect mobile phone users’ willingness-to-pay a price premium? The intervening role of brand credibility
Authors: Jean Paolo Lacap , Pamela Nicole Pelayo , Geraldine Siojo , Christine Joy Garcia , Dorothea Majeff Sta. Ana
Published: 2025 , Istanbul Business Research
DOI: 10.26650/ibr.2025.54.1145347
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 416

0

1

416

Publications

How does brand experience affect mobile phone users’ willingness-to-pay a price premium? The intervening role of brand credibility
Authors: Jean Paolo Lacap , Pamela Nicole Pelayo , Geraldine Siojo , Christine Joy Garcia , Dorothea Majeff Sta. Ana
Published: 2025 , Istanbul Business Research
DOI: 10.26650/ibr.2025.54.1145347
FAVORITE 1 TOTAL DOWNLOAD COUNT 416

1

416

Articles published in
Istanbul Business Research
Istanbul Business Research
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