Dr Farooq Haq is a Full Professor of Marketing and Coordinator for MBA and BBA Programs in Faculty of Management at the Canadian University Dubai. He received his PhD from Charles Darwin University in Australia in 2011. His research interests are in various types of special interest tourism such as spiritual and heritage tourism. He is also among the early researchers of Islamic Marketing, halal branding and marketing of Islamic products and services. He has several publications as journal articles, conference papers and book chapters in his areas of research.