Fatma Yildiz profile image
Fatma Yildiz Post Graduate ORDU ÜNİVERSİTESİ
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Research Fields

Marketing Research Methodology

Institution

ORDU ÜNİVERSİTESİ

Publications

The Effect of the Need for Smell on Unplanned Buying Behavior: The Case of Cosmetic Products
Authors: Fatma Yildiz , Derya Öztürk
Published: 2026 ,
DOI: -
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