Research Fields
Digital Advertising
Digital Marketing
Marketing Communications
Advertisement
Consumer Behaviour
Institution
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Popular Publications
Publications
Articles published in
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Publications
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites.
CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number).
^: Citation numbers are reflected in the system by DergiPark at certain periods.
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