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Gülen Ayça Gülen Post Graduate İSTANBUL TİCARET ÜNİVERSİTESİ, DIŞ TİCARET ENSTİTÜSÜ, KÜRESEL PAZARLAMA VE MARKA YÖNETİMİ ANABİLİM DALI (DİSİPLİNLERARASI)
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Research Fields

Communication Technology and Digital Media Studies Marketing Computer Gaming and Animation Digital Marketing

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ, DIŞ TİCARET ENSTİTÜSÜ, KÜRESEL PAZARLAMA VE MARKA YÖNETİMİ ANABİLİM DALI (DİSİPLİNLERARASI)

Publications

The Role of FOMO and Herd Behavior in Financial Consumer Decision-Making
Authors: Gülen Ayça Gülen , Osman Altay
Published: 2026 , Turkish Journal of Marketing Research
DOI: -
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Articles published in
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
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