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Researchers
İrem Güran
İrem Güran
Res. Assist.
KARADENİZ TEKNİK ÜNİVERSİTESİ
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1
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0000-0002-5030-258X
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Summary
Publications
Peer Review
Research Fields
Consumer Behaviour
Product and Brand Management
Institution
KARADENİZ TEKNİK ÜNİVERSİTESİ
Publications
BRAND HATE: RELATIONSHIPS BETWEEN ANTECEDENTS, DIMENSIONS AND BRAND AVOIDANCE
Authors:
İrem Güran
,
Emre Şahin Dölarslan
Published: 2024 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
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Pazarlama ve Pazarlama Araştırmaları Dergisi
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