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Melek Astekin Doctoral BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
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Research Fields

Marketing (Other)

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Publications

The Roles of Brand Trust Cosmopolitanism and Materialism in the Effect of Perceived Brand Globalness on Purchase Intention
Authors: Melek Astekin , Ruziye Cop , Sertaç Çifci
Published: 2025 , The Journal of Business Science
DOI: 10.22139/jobs.1702814
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Articles published in
The Journal of Business Science
The Journal of Business Science
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