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Researchers
Merve Nalbant
Merve Nalbant
Doctoral
AKDENİZ ÜNİVERSİTESİ
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0009-0001-7566-4296
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Consumer Behaviour
Institution
AKDENİZ ÜNİVERSİTESİ
Publications
A Qualitative Study on the Determination of Balancing Factors in the Relationship between Products, Consumers and Package Schema on the Basis of Balance Theory
Authors:
Abdullah Alkan
,
İbrahim Taylan Dörtyol
,
Merve Nalbant
Published: 2024 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
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Pazarlama ve Pazarlama Araştırmaları Dergisi
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