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Merve Yıldırım MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication 1 Review 0 CrossRef Cited 1
1 Publication
0 Review
1 CrossRef Cited

Research Fields

Consumer Behaviour Product and Brand Management Marketing (Other)

Institution

MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

AN EXAMINATION OF THE MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE IN THE IMPACT OF BRAND AUTHENTICITY ON POSITIVE WORD-OF-MOUTH COMMUNICATION
Authors: Merve Yıldırım , Sibel Aydoğan
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1370307
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1085

1

1

1085

Publications

AN EXAMINATION OF THE MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE IN THE IMPACT OF BRAND AUTHENTICITY ON POSITIVE WORD-OF-MOUTH COMMUNICATION
Authors: Merve Yıldırım , Sibel Aydoğan
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1370307
FAVORITE 1 TOTAL DOWNLOAD COUNT 1085

1

1085

Articles published in
Journal of Research in Business
Journal of Research in Business
User doesn't have any peer review duties on DergiPark.

Publications

AN EXAMINATION OF THE MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE IN THE IMPACT OF BRAND AUTHENTICITY ON POSITIVE WORD-OF-MOUTH COMMUNICATION
Authors: Merve Yıldırım , Sibel Aydoğan
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1370307
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1085

1

1

1085

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.