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Meryem Bozkurt Doctoral İSTANBUL TİCARET ÜNİVERSİTESİ
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1 Publication
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Research Fields

Integrated Marketing Communication Marketing Communications Marketing Management

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF USING INFLUENCERS IN ADVERTISING ON PURCHASE INTENTION WITHIN THE FRAMEWORK OF THE ONLINE SOURCE CREDIBILTY MODEL
Authors: Meryem Bozkurt , Ömer Torlak
Published: 2026 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 59

0

1

59

Publications

THE EFFECT OF USING INFLUENCERS IN ADVERTISING ON PURCHASE INTENTION WITHIN THE FRAMEWORK OF THE ONLINE SOURCE CREDIBILTY MODEL
Authors: Meryem Bozkurt , Ömer Torlak
Published: 2026 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 59

1

59

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