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Murat Toksarı
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The effect of sports celebrities use in social media advertisements on the brand attitude, positive e-wom and purchasing behaviors of consumers: A research on the X, Y and Z generation in Nigde province
Authors: Mehmet Mürütsoy , Murat Toksarı
Published: 2021 , Erciyes Akademi
DOI: -
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Erciyes Akademi
Erciyes Akademi
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