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Refik Erdem Koç Res. Assist. KOCAELİ ÜNİVERSİTESİ
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Research Fields

Digital Marketing Consumer Behaviour Service Marketing Product and Brand Management

Institution

KOCAELİ ÜNİVERSİTESİ

Publications

Innovative Approach In Consumer Experience: Augmented Reality and Brand Relationship
Authors: Refik Erdem Koç , Hidayet Karamuk , Fatih Koç , Burcu Candan
Published: 2026 , EKEV Akademi Dergisi
DOI: -
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EKEV Akademi Dergisi
EKEV Akademi Dergisi
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