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Yüksel Köksal
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Popular Publications
The Efficiency of Monetary and Non-Monetary Sales Promotions on Brand Preference; a Case of Albanian GSM Companies
Authors:
Yüksel Köksal
, Oelda Spahiu
Published: 2014 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
5468
0
CITED
1
FAVORITE
5468
TOTAL DOWNLOAD COUNT
Publications
The Efficiency of Monetary and Non-Monetary Sales Promotions on Brand Preference; a Case of Albanian GSM Companies
Authors:
Yüksel Köksal
, Oelda Spahiu
Published: 2014 ,
İstanbul Üniversitesi İşletme Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
5468
1
FAVORITE
5468
TOTAL DOWNLOAD COUNT
Articles published in
İstanbul Üniversitesi İşletme Fakültesi Dergisi
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