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Yunus Emre Almas Post Graduate It is not affiliated with an institution
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Digital Marketing

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PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
Authors: Yunus Emre Almas , Emre Çolakoğlu
Published: 2026 , Journal of Business in The Digital Age
DOI: -
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Journal of Business in The Digital Age
Journal of Business in The Digital Age
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