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Zeynep Özcan Doctoral It is not affiliated with an institution
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Research Fields

Social Media Studies Public Relations Product and Brand Management

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It is not affiliated with an institution

Publications

A Research on the Effect of Internet of Things Technology on City Brand Reputation in the Context of City Brand Image: The Case of Istanbul City and Its Residents
Authors: Zeynep Özcan , Hilal Özden Özdemir Çakır
Published: 2025 , 4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.26650/4boyut.2025.1778821
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4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
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