President's Spouses in International Public Relations Activities: The Case of Mihriban Aliyeva

Year 2022, Volume: 6 Issue: 1, 1825 - 1842, 31.01.2022

Musa Mammadov , Miraç Savaş Turhan

https://doi.org/10.29023/alanyaakademik.984921

Abstract

The state is one of the objects of studies located at the intersection of organization studies and international public relations. The spouses of the heads of state and their presence in politics also have a wide range of literature. However, it is observed that studies on the roles of the spouses of the presidents in the international public relations activities of the states still constitute an area open to contribution. In this study, it is aimed to understand the scope of the roles played by the spouses of the heads of state, in the public relations activities of their states in the international arena. In this regard, a qualitative case study analysis that examines Mihriban Aliyeva, the wife of Azerbaijan President Ilham Aliyev, was designed. Mihriban Aliyeva's activities, which were obtained from secondary sources and could be evaluated within the scope of international public relations, were scrutinized using content analysis within the framework of public relations practices that are widely discussed in the literature and visualized them. Findings revealed Aliyeva’s various activities that can be evaluated within the scope of different public relations practices.

Keywords

Organization studies, international public relations, president, Mihriban Aliyeva.

Uluslararası Halkla İlişkiler Faaliyetlerinde Devlet Başkanı Eşleri: Mihriban Aliyeva Örneği

Abstract

Devlet, organizasyon çalışmalarının ve uluslararası halkla ilişkiler alanının kesişim kümesinde yer alan inceleme nesnelerinden biridir. Devlet başkanlarının eşleri ve politikadaki varlıkları da geniş sayılabilecek bir yazına sahiptir. Ancak başkan eşlerinin devletlerin uluslararası halkla ilişkiler faaliyetlerindeki rollerini konu edinen çalışmaların halen katkıya açık bir alanı oluşturduğu gözlemlenmektedir. Bu çalışmada, devlet başkanı eşlerinin uluslararası arenada devletlerinin halkla ilişkiler faaliyetlerinde oynadıkları rollerin kapsamının anlaşılabilmesi amaçlanmaktadır. Bu bağlamda, Azerbaycan Cumhurbaşkanı İlham Aliyev’in eşi Mihriban Aliyeva’yı inceleme konusu eden bir nitel durum/vaka (örnek olay) analizi tasarlanmış ve Mihriban Aliyeva’nın, ikincil kaynaklardan elde edilen ve uluslararası halkla ilişkiler konusu kapsamında değerlendirilebilecek, faaliyetleri yazında yaygın olarak üzerinde durulan halkla ilişkiler uygulamaları çerçevesinde içerik analizi ile incelenerek değerlendirilmiştir. Ulaşılan bulgular, Aliyeva’nın farklı halkla ilişkiler uygulamaları kapsamında değerlendirilebilecek çeşitli faaliyetlerini göstermektedir.

Keywords

Organizasyon çalışmaları, uluslararası halkla ilişkiler, devlet başkanı eşleri, Mihriban Aliyeva

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