The
purpose of this study is to examine the "Impact of Internet Advertising on
Consumer Behavior". The increasing use of the Internet today, has also
pushed the advertising industry to the internet. The Internet environment is a
more accessible vehicle between the product and the consumer. In this regard,
the advertising industry has begun to shine through the Internet. Main data
were prepared by using face-to-face survey method with 384 internet users
living in Aydın. When the statistical analysis results are evaluated; It has
been concluded that advertising on the internet is a good tactical method for
marketing and competitiveness. It has been seen that those who rely on Internet
ads have a blood on brands and products that they do not know as the end result
of information access, and that they can make purchasing decisions with this
information. It can be said that the absence of the entertaining nature of the
Internet advertisement is directly related to the increase in the demand for
the advertised product or service.
Primary Language | Turkish |
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Journal Section | Research Article |
Authors | |
Publication Date | December 15, 2018 |
Acceptance Date | September 4, 2018 |
Published in Issue | Year 2018 Volume: 6 Issue: ICEESS’ 18 |
Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.