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Abstract

This study aims to determine the dimensions of the legibility of the seminars as business events. Apart from the studies on the legibility of physical spaces in literature, the purpose of the study is to develop a scale for determining the legibility dimensions of seminars as a form of business events. Besides the physical spaces which are conventionally investigated, this study is important in terms of its inclusion of virtual spaces such as event web sites. Data was collected from the participants of the 7th Research Methodology Seminars held in Antalya. Face to face survey resulted in 137 completed questionnaires. Exploratory and confirmatory factor analyses were employed to analyze the data. The analyses revealed that organizational openness, path finding, signage, spatial layout, information and devices were legibility dimensions of seminars

Keywords

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Deneyimsel Bir Hizmet Uzantısı Olarak Okunabilirlik: Seminerlerin Okunabilirlik Boyutlarının Belirlenmesine Yönelik Bir Çalışma

Öz

Çalışmanın temel amacı, iş amaçlı etkinliklerden biri olan seminerlerin okunabilirlik boyutlarının belirlenmesidir. Genel anlamda fiziksel mekânların okunabilirlik algısının incelendiği araştırmalardan farklı olarak; bu çalışmada
iş amaçlı bir etkinlik olarak tanımlanan seminerlerin okunabilirlik boyutlarının belirlenebilmesi için bir ölçek geliştirilmiştir. Ayrıca çalışma, geleneksel olarak incelenen fiziksel mekânların yanı sıra etkinlik web sitesi gibi sanal bir mekânının da değerlendirmeye alınması açısından önem taşımaktadır. Veriler Antalya’da düzenlenen VII. Araştırma Yöntemleri Semineri’nin katılımcılarından toplanmıştır. Yüz yüze uygulanan anket tekniği ile toplam 137 seminer katılımcısından veri elde edilmiştir. Verilerin analizi amacıyla açıklayıcı ve doğrulayıcı faktör analizlerinden yararlanılmıştır. Çalışma kapsamında organizasyonel açıklık, yol ve yön bulma, işaretlendirme, mekânsal düzenleme, bilgilendirme ve araçlar seminerin okunabilirlik boyutları olarak belirlenmiştir.

ABSTRACT

This study aims to determine the dimensions of the legibility of the seminars as business events. Apart from the studies on the legibility of physical spaces in literature, the purpose of the study is to develop a scale for determining the legibility dimensions of seminars as a form of business events. Besides the physical spaces which are conventionally investigated, this study is important in terms of its inclusion of virtual spaces such as event web sites. Data was collected from the participants of the 7th Research Methodology Seminars held in Antalya. Face to face survey resulted in 137 completed questionnaires. Exploratory and confirmatory factor analyses were employed to analyze the data. The analyses revealed that organizational openness, path finding, signage, spatial layout, information and devices were legibility dimensions of seminars.

Anahtar Kelimeler

• Hizmet uzantıları, Okunabilirlik, Etkinlikler, Seminerler

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