Locals’ perception towards place identity on support for tourism development in rural destination: the moderator role of length of residency

Year 2022, , 190 - 203, 29.07.2022

Ozan Atsız , Onur Cüneyt Kahraman , Soner Beşcanlar

https://doi.org/10.53353/atrss.1090513

Cited By: 1

Abstract

This study aims is to examine the effect of place identity perception of local people living in rural destinations on the tourism support. In this context, a model has been proposed that includes tourism support and place identity variables. In addition, in this model the moderating role of the duration of residence of the local people has been examined. For these purposes, a quantitative research approach has been adopted and a self-administered questionnaire has been applied to the residents in Yozgat to obtain the research data. Following data collection cutting date, 455 valid questionnaires were collected and analyzed. The present research revealed that uniqueness, continuity, and self-efficacy dimensions of place identity do not have a significant effect on the intention to support tourism, while the dimension of self-esteem affects the tourism support. In addition, our findings fail to support that the duration of residence does not have any moderator role between the dimensions of place identity and tourism support.

Keywords

Place identity, tourism support, local resident, tourism development, rural destination, Yozgat

Kırsal Destinasyonda Yerel Halkın Yer Kimliği Algısının Turizmin Gelişimine Desteği: İkamet Edilen Sürenin Rolü

Abstract

Bu çalışmanın amacı kırsal destinasyonda yaşayan yerel halkın yer kimliği algısının turizme verilen desteğe etkisini incelemektir. Bu kapsamda, yer kimliği ve turizm davranışı gösteren destek değişkenlerini içeren bir model önerilmiştir. Ayrıca, bu modelde yerel halkın ikamet süresinin nasıl bir düzenleyici role sahip olduğu incelenmiştir. Bu amaçlar doğrultusunda, nicel araştırma yaklaşımı benimsenmiş ve araştırma verisini elde edebilmek için Yozgat ilinde yaşayan yerel halka anket tekniği uygulanmıştır. Veri toplama süreci sonucunda 455 adet anket analize dâhil edilmiştir. Araştırma bulgularına göre, yer kimliği boyutlarından benzersizlik, süreklilik ve öz yeterliliğin turizme destek niyeti üzerinde anlamlı bir etkisinin olmadığı görülürken özsaygı boyutunun turizme desteği etkilediği görülmüştür. Ayrıca, ikamet edilen sürenin yer kimliği boyutları ile turizm desteği arasında herhangi bir düzenleyici role sahip olmadığı ortaya konmuştur.

Keywords

Yer kimliği, turizme destek, turizm gelişimi, yerel halk, kırsal destinasyon, Yozgat

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