Miras Turizmi Kapsamında Turist Motivasyonunun ve Unutulmaz Turizm Deneyiminin Değerlendirilmesi

Abstract

Küreselleşmeyle birlikte yaşanan gelişmeler turistlerin beklenti ve seyahat tercihlerinde de değişime sebep olmuştur. Bu değişimle birlikte turistler alternatif turizm faaliyetlerine yönelmiştir. Alternatif turizm türlerinden biri olan kültürel miras turizmine yönelik seyahatler de giderek artış göstermektedir. Dolayısıyla kültürel miras turizmine katılan turistlerin istek ve ihtiyaçlarının anlaşılması elzemdir. Bu kapsamda turistlerin motivasyon ve unutulmaz deneyim unsurlarının ortaya koyulmasının kültürel etkinliklere yönelik turizm stratejilerinin belirlenmesinde önemli olduğu düşünülmektedir. Araştırmanın amacı somut olmayan kültürel miras açısından zengin olan deve güreşleri festivaline katılan yerli turistlerin motivasyon ve unutulmaz turizm deneyimi unsurlarının tespit edilmesidir. Bu amaç doğrultusunda daha önce deve güreşlerine katılmış 14 kişi ile yüz yüze görüşmeler gerçekleştirilmiştir. Elde edilen veriler Maxqda 20 programı aracılığıyla analiz edilmiştir. Çalışma sonucunda, katılımcıların motivasyon unsurları heyecan, tutku, kültürel aidiyet, merak, aile geleneği, eğlenme ve sosyalleşme olarak ortaya çıkmıştır. Katılımcıların deneyimini unutulmaz kılan faktörler ise bilgi, festival atmosferi, hedonizm ve katılım olarak belirlenmiştir. Elde edilen sonuçlar doğrultusunda öneriler geliştirilmiştir.

Keywords

• Miras turizmi
• turist motivasyonu
• unutulmaz turizm deneyimi

Evaluation of Heritage Tourism, Tourist Motivaton and Memorable Tourism Experience

Abstract

Developments with globalization have led to changes in tourists' expectations and travel preferences. With this change, tourists have turned to alternative tourism activities. Travel for cultural heritage tourism, which is one of the alternative tourism types, is also increasing. Therefore, it is important to understand the wants and needs of tourists participating in cultural heritage tourism. In this context, it is thought that revealing the motivation and memorable experience elements of tourists is important in determining tourism strategies for cultural activities. The aim of the research is to determine the motivation and memorable tourism experience elements of domestic tourists participating in the camel wrestling festival, which is rich in intangible cultural heritage. Face-to-face interviews with 14 previous attendees were conducted and analyzed using the Maxqda 20 program. As a result of the study, the motivational factors of the participants were found to be excitement, passion, cultural belonging, curiosity, family tradition, enjoyment and socializing. The factors that made the participants' experience memorable were knowledge, festival atmosphere, hedonism and participation. Recommendations were developed in line with the results obtained.

Keywords

• Heritage tourism
• tourist motivation
• memorable tourism experience

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