Yapay Zekâ Kaygısı ve Turist Rehberliği: Adayların Kariyer Kararlılığı ve Beklentileri Üzerine Bir İnceleme

Abstract

Yapay zekâ uygulamalarının turizm sektöründe hızla yaygınlaşması, turist rehberi adaylarının mesleki geleceklerine ilişkin algı ve beklentilerini giderek daha fazla etkilemektedir. Bu çalışma, yapay zekâ kaygısının rehber adaylarının kariyer kararlılığı ve kariyer beklentileri üzerindeki etkisini incelemektedir. Araştırma verileri, Nevşehir Hacı Bektaş Veli Üniversitesi Turizm Rehberliği Bölümünde öğrenim gören 177 öğrenciden anket yoluyla toplanmış ve PLS-SEM yöntemiyle analiz edilmiştir. Bulgular, yapay zekâ kaygısının tüm boyutlarının eşit derecede etkili olmadığını; özellikle öğrenme kaygısı boyutunun belirleyici bir rol oynadığını göstermektedir. Öğrenme kaygısı, kariyer kararlılığını ve olumlu kariyer beklentilerini olumsuz yönde etkilerken, olumsuz kariyer beklentilerini güçlü biçimde artırmaktadır. Ayrıca, sosyo-teknik körlük boyutunun da kariyer kararlılığını azalttığı tespit edilmiştir. Buna karşılık, işin yerini alma (iş ikamesi) ve yapay zekâ yapılandırma boyutlarının anlamlı bir etkisi bulunmamıştır. Genel olarak sonuçlar, turizm eğitiminde dijital becerilerin ve yapay zekâ okuryazarlığının güçlendirilmesinin, öğrencilerin kariyerlerine ilişkin belirsizliklerini azaltmada önemli bir rol oynayabileceğini; aynı zamanda meslekteki teknolojik dönüşüme daha yüksek uyum sağlamalarını destekleyebileceğini göstermektedir.

Keywords

• Yapay Zekâ Kaygısı
• turist rehberi
• Kariyer Kararlılığı
• Kariyer Beklentisi

Supporting Institution

Bu çalışmanın hazırlanması süresince herhangi bir bireyden ya da kurumdan aynî ya da nakdî bir yardım/destek alınmamıştır.

Ethical Statement

Etik Beyan: Makalede ulusal ve uluslararası araştırma ve yayın etiğine uyulduğunu yazarlar beyan eder. Aksi bir durumun tespiti halinde GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences Dergisinin hiçbir sorumluluğu olmayıp, tüm sorumluluk makale yazarlarına aittir. Etik Kurul:Bu çalışma için Nevşehir Hacı Bektaş Veli Üniversitesi Bilimsel Araştırmalar ve Yayın Etik Kurulundan 23.05.2025 tarih ve 2025.06.219 sayılı etik kurul onayı alınmıştır.

Artificial Intelligence Anxiety and Tour Guiding: An Examination of Candidates’ Career Decidedness and Career Expectations

Abstract

The rapid expansion of artificial intelligence applications in the tourism sector increasingly influences tour guide candidates’ perceptions and expectations regarding their professional futures. This study examines the effect of artificial intelligence anxiety on career decidedness and career expectations among prospective tour guides. Questionnaire data from 177 tourism guiding students at Nevşehir Hacı Bektaş Veli University were analyzed using PLS-SEM. The findings indicate that not all dimensions of AI anxiety are equally influential; in particular, the learning anxiety dimension is decisive. Learning anxiety negatively affects career decidedness and positive career expectations, while increasing negative career expectations. In addition, the sociotechnical blindness dimension was found to reduce career decidedness. In contrast, the job replacement and AI configuration dimensions did not show a significant effect. Overall, the results suggest that strengthening digital skills and AI literacy within tourism education can play an important role in reducing students’ career-related uncertainties. Overall, the results suggest that strengthening digital skills and AI literacy within tourism education can play an important role in reducing students’ career-related uncertainties, while fostering greater adaptability to technological transformation in the profession.

Keywords

• Artificial intelligence anxiety
• tour guiding
• career decidedness
• career expectations

Supporting Institution

No financial or in-kind support was received from any individual or institution during the preparation of this study.

Ethical Statement

Ethics Statement: The authors declare that this manuscript has been prepared in accordance with national and international principles of research and publication ethics. In the event of any violation of these ethical principles, GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences assumes no responsibility, and all responsibility rests solely with the authors. Ethics Approval: Ethics approval for this study was obtained from the Scientific Research and Publication Ethics Committee of Nevşehir Hacı Bektaş Veli University (Decision No: 2025.06.219, Date: 23.05.2025)

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