MASS-CUSTOMISATION METHODS

Volume: 3 Number: 8 November 1, 2004
  • Ahmet Bardakcı
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MASS-CUSTOMISATION METHODS

Abstract

1990s marketing literature has evidenced the discussions of masscustomisation. The theory of mass-customisation argues to produce and deliver customized products for each individual customer. However, there is no consensus among writers in terms of terminology used to define ways to implement an effective mass-customisation strategy, but different scholars imply same approaches with different terms. The aim of this paper is to introduce the theory of mass-customisation. Then the paper endeavours to constitute a common ground for those approaches that can be used to implement an effective mass-customisation strategy.

Details

Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

Ahmet Bardakcı This is me

Publication Date

November 1, 2004

Submission Date

-

Acceptance Date

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Published in Issue

Year 2004 Volume: 3 Number: 8

IZ

https://izlik.org/JA29DJ26NY

Cite

RIS / Bibtex
APA
Bardakcı, A. (2004). MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi, 3(8), 1-18. https://izlik.org/JA29DJ26NY
AMA
1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3(8):1-18. https://izlik.org/JA29DJ26NY
Chicago
Bardakcı, Ahmet. 2004. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3 (8): 1-18. https://izlik.org/JA29DJ26NY.
EndNote
Bardakcı A (November 1, 2004) MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi 3 8 1–18.
IEEE
[1]A. Bardakcı, “MASS-CUSTOMISATION METHODS”, Akdeniz İİBF Dergisi, vol. 3, no. 8, pp. 1–18, Nov. 2004, [Online]. Available: https://izlik.org/JA29DJ26NY
ISNAD
Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3/8 (November 1, 2004): 1-18. https://izlik.org/JA29DJ26NY.
JAMA
1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3:1–18.
MLA
Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi, vol. 3, no. 8, Nov. 2004, pp. 1-18, https://izlik.org/JA29DJ26NY.
Vancouver
1.Ahmet Bardakcı. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi [Internet]. 2004 Nov. 1;3(8):1-18. Available from: https://izlik.org/JA29DJ26NY