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MASS-CUSTOMISATION METHODS

Year 2004, Volume: 3 Issue: 8 , 1 - 18 , 01.11.2004

Ahmet Bardakcı

https://izlik.org/JA29DJ26NY

Abstract

1990s marketing literature has evidenced the discussions of masscustomisation. The theory of mass-customisation argues to produce and deliver customized products for each individual customer. However, there is no consensus among writers in terms of terminology used to define ways to implement an effective mass-customisation strategy, but different scholars imply same approaches with different terms. The aim of this paper is to introduce the theory of mass-customisation. Then the paper endeavours to constitute a common ground for those approaches that can be used to implement an effective mass-customisation strategy.

Keywords

Marketing mass-customisation methods

MASS-CUSTOMISATION METHODS

Year 2004, Volume: 3 Issue: 8 , 1 - 18 , 01.11.2004

Ahmet Bardakcı

https://izlik.org/JA29DJ26NY

Abstract

1990s marketing literature has evidenced the discussions of masscustomisation. The theory of mass-customisation argues to produce and deliver customized products for each individual customer. However, there is no consensus among writers in terms of terminology used to define ways to implement an effective mass-customisation strategy, but different scholars imply same approaches with different terms. The aim of this paper is to introduce the theory of mass-customisation. Then the paper endeavours to constitute a common ground for those approaches that can be used to implement an effective mass-customisation strategy.

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Details

Primary Language Turkish
Authors

Ahmet Bardakcı This is me

Publication Date November 1, 2004
IZ https://izlik.org/JA29DJ26NY
Published in Issue Year 2004 Volume: 3 Issue: 8

Cite

APA Bardakcı, A. (2004). MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi, 3(8), 1-18. https://izlik.org/JA29DJ26NY
AMA 1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3(8):1-18. https://izlik.org/JA29DJ26NY
Chicago Bardakcı, Ahmet. 2004. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3 (8): 1-18. https://izlik.org/JA29DJ26NY.
EndNote Bardakcı A (November 1, 2004) MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi 3 8 1–18.
IEEE [1]A. Bardakcı, “MASS-CUSTOMISATION METHODS”, Akdeniz İİBF Dergisi, vol. 3, no. 8, pp. 1–18, Nov. 2004, [Online]. Available: https://izlik.org/JA29DJ26NY
ISNAD Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3/8 (November 1, 2004): 1-18. https://izlik.org/JA29DJ26NY.
JAMA 1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3:1–18.
MLA Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi, vol. 3, no. 8, Nov. 2004, pp. 1-18, https://izlik.org/JA29DJ26NY.
Vancouver 1.Ahmet Bardakcı. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi [Internet]. 2004 Nov. 1;3(8):1-18. Available from: https://izlik.org/JA29DJ26NY