MASS-CUSTOMISATION METHODS

Cilt: 3 Sayı: 8 1 Kasım 2004
  • Ahmet Bardakcı
Akdeniz İİBF Dergisi Kapak
Akdeniz İİBF Dergisi
PDF İndir
EN TR

MASS-CUSTOMISATION METHODS

Öz

1990s marketing literature has evidenced the discussions of masscustomisation. The theory of mass-customisation argues to produce and deliver customized products for each individual customer. However, there is no consensus among writers in terms of terminology used to define ways to implement an effective mass-customisation strategy, but different scholars imply same approaches with different terms. The aim of this paper is to introduce the theory of mass-customisation. Then the paper endeavours to constitute a common ground for those approaches that can be used to implement an effective mass-customisation strategy.

Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

-

Yazarlar

Ahmet Bardakcı Bu kişi benim

Yayımlanma Tarihi

1 Kasım 2004

Gönderilme Tarihi

-

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2004 Cilt: 3 Sayı: 8

IZ

https://izlik.org/JA29DJ26NY

Kaynak Göster

RIS / Bibtex
APA
Bardakcı, A. (2004). MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi, 3(8), 1-18. https://izlik.org/JA29DJ26NY
AMA
1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3(8):1-18. https://izlik.org/JA29DJ26NY
Chicago
Bardakcı, Ahmet. 2004. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3 (8): 1-18. https://izlik.org/JA29DJ26NY.
EndNote
Bardakcı A (01 Kasım 2004) MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi 3 8 1–18.
IEEE
[1]A. Bardakcı, “MASS-CUSTOMISATION METHODS”, Akdeniz İİBF Dergisi, c. 3, sy 8, ss. 1–18, Kas. 2004, [çevrimiçi]. Erişim adresi: https://izlik.org/JA29DJ26NY
ISNAD
Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3/8 (01 Kasım 2004): 1-18. https://izlik.org/JA29DJ26NY.
JAMA
1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3:1–18.
MLA
Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi, c. 3, sy 8, Kasım 2004, ss. 1-18, https://izlik.org/JA29DJ26NY.
Vancouver
1.Ahmet Bardakcı. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi [Internet]. 01 Kasım 2004;3(8):1-18. Erişim adresi: https://izlik.org/JA29DJ26NY
Dizinler

143751437114372      14373