BibTex RIS Kaynak Göster

MASS-CUSTOMISATION METHODS

Yıl 2004, Cilt: 3 Sayı: 8, 1 - 18, 01.11.2004

Ahmet Bardakcı

https://izlik.org/JA29DJ26NY

Öz

1990s marketing literature has evidenced the discussions of masscustomisation. The theory of mass-customisation argues to produce and deliver customized products for each individual customer. However, there is no consensus among writers in terms of terminology used to define ways to implement an effective mass-customisation strategy, but different scholars imply same approaches with different terms. The aim of this paper is to introduce the theory of mass-customisation. Then the paper endeavours to constitute a common ground for those approaches that can be used to implement an effective mass-customisation strategy.

Anahtar Kelimeler

Marketing mass-customisation methods

MASS-CUSTOMISATION METHODS

Yıl 2004, Cilt: 3 Sayı: 8, 1 - 18, 01.11.2004

Ahmet Bardakcı

https://izlik.org/JA29DJ26NY

Öz

1990s marketing literature has evidenced the discussions of masscustomisation. The theory of mass-customisation argues to produce and deliver customized products for each individual customer. However, there is no consensus among writers in terms of terminology used to define ways to implement an effective mass-customisation strategy, but different scholars imply same approaches with different terms. The aim of this paper is to introduce the theory of mass-customisation. Then the paper endeavours to constitute a common ground for those approaches that can be used to implement an effective mass-customisation strategy.

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Yazarlar

Ahmet Bardakcı Bu kişi benim

Yayımlanma Tarihi 1 Kasım 2004
IZ https://izlik.org/JA29DJ26NY
Yayımlandığı Sayı Yıl 2004 Cilt: 3 Sayı: 8

Kaynak Göster

APA Bardakcı, A. (2004). MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi, 3(8), 1-18. https://izlik.org/JA29DJ26NY
AMA 1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3(8):1-18. https://izlik.org/JA29DJ26NY
Chicago Bardakcı, Ahmet. 2004. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3 (8): 1-18. https://izlik.org/JA29DJ26NY.
EndNote Bardakcı A (01 Kasım 2004) MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi 3 8 1–18.
IEEE [1]A. Bardakcı, “MASS-CUSTOMISATION METHODS”, Akdeniz İİBF Dergisi, c. 3, sy 8, ss. 1–18, Kas. 2004, [çevrimiçi]. Erişim adresi: https://izlik.org/JA29DJ26NY
ISNAD Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi 3/8 (01 Kasım 2004): 1-18. https://izlik.org/JA29DJ26NY.
JAMA 1.Bardakcı A. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi. 2004;3:1–18.
MLA Bardakcı, Ahmet. “MASS-CUSTOMISATION METHODS”. Akdeniz İİBF Dergisi, c. 3, sy 8, Kasım 2004, ss. 1-18, https://izlik.org/JA29DJ26NY.
Vancouver 1.Ahmet Bardakcı. MASS-CUSTOMISATION METHODS. Akdeniz İİBF Dergisi [Internet]. 01 Kasım 2004;3(8):1-18. Erişim adresi: https://izlik.org/JA29DJ26NY
Dizinler

143751437114372      14373