How Can Behavioral Economics Contribute to Innovation? 5-Step-Method
Abstract
Behavioral economics has developed as an alternative view of the orthodox economy and has not seen the core stream in the innovation process. However, behavioral economics may actively contribute to new product development through its smart methods. This paper demonstrates how behavioral economics may contribute to the innovation process. The 5-steps method are developed: Business outcomes, personas, user needs, behavioral brainstorming, and hypothesizing. In a class activity, we test the process of learning management systems with students. The behavioral methods are explained. Team members interview with administration, teachers, and students. They provide insights and ideas by realizing how behavioral economics has much to offer a business world in which most management ideas and best practices are freely available to be replicated and exploited. Leaders now look to innovation as the primary source of differentiation and competitive advantage; they would succeed incorporating behavioral economics into the innovative process.
Keywords
References
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Details
Primary Language
Turkish
Subjects
Economics
Journal Section
Research Article
Authors
Publication Date
November 30, 2020
Submission Date
August 31, 2020
Acceptance Date
November 3, 2020
Published in Issue
Year 2020 Volume: 11 Number: 22
APA
Akın, M. Ş. (2020). How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 11(22), 507-532. https://doi.org/10.47129/bartiniibf.788249
AMA
1.Akın MŞ. How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020;11(22):507-532. doi:10.47129/bartiniibf.788249
Chicago
Akın, Mustafa Şeref. 2020. “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”. Bartın Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi 11 (22): 507-32. https://doi.org/10.47129/bartiniibf.788249.
EndNote
Akın MŞ (November 1, 2020) How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 11 22 507–532.
IEEE
[1]M. Ş. Akın, “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”, Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol. 11, no. 22, pp. 507–532, Nov. 2020, doi: 10.47129/bartiniibf.788249.
ISNAD
Akın, Mustafa Şeref. “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 11/22 (November 1, 2020): 507-532. https://doi.org/10.47129/bartiniibf.788249.
JAMA
1.Akın MŞ. How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020;11:507–532.
MLA
Akın, Mustafa Şeref. “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”. Bartın Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, vol. 11, no. 22, Nov. 2020, pp. 507-32, doi:10.47129/bartiniibf.788249.
Vancouver
1.Mustafa Şeref Akın. How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2020 Nov. 1;11(22):507-32. doi:10.47129/bartiniibf.788249
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